The story of Taschen reads like an entrepreneurial fairytale: in 1980, 18-year-old Benedikt Taschen opened a store selling comic books in Cologne, Germany. Shortly afterwards, the teenage businessman began publishing his own comics. Then, spotting a gap in the market, he started printing glossy but inexpensive art books. Now, Taschen has stores and offices around the world, employs hundreds of people and collaborates with artists such as Jeff Koons and David Hockney.
Taschen still sells budget-friendly titles, but now also produces some of the most expensive tomes in the world. Most famously, it sells “sumo-sized” limited editions, such as Helmut Newton’s Sumo, which was sold in Taschen stores for HK$200,000 (one later sold at auction for more than HK$3 million). The company is now led jointly by Benedikt and Marlene,…
