MILANO June 18, 2017
Branded, sporty and colourful, the MSGM collection is a homage to carefree travels on the West Coast. Dreaming of California, Massimo Giorgetti decorated shirts, anoraks, trenches, bermuda shorts and trousers with floral and camouflage prints, some of which were all-over, even throwing in checks, madras and stripes in bold tones. Embroidered flowers blossomed on tailored outfits and jeans and embroidered lettering in rainbow colours embellished rough crew neck sweaters worn with checked shorts. This psychedelic part of the show was juxtaposed against logo-mania in black and white, which featured tracksuits, sweatshirts, T-shirts, vests, track pants, baseball caps and beach towels. Overall, the collection had the relaxed, holiday feel of many of the runways in Milan and beyond.
Logata, sportiva, colorata, la collezione di MSGM è un…
