Innholdsfortegnelse for November 1, 2021 i Shanken's Impact Newsletter

JAJA TEQUILA HAS ENTERED A NEW partnership with Proximo Spirits, moving production to Proximo-affiliated facilities in Jalisco as well as giving the Tequila giant global distribution rights. The move will bring Jaja into Proximo’s distribution network in parts of the U.S. as well as giving the brand a new platform to reach international audiences. Jaja will continue to work with Southern Glazer’s in the U.S., according to co-owner Maurice Tebele. By partnering with Proximo, Jaja has aligned itself with the world’s largest Tequila marketer. In the U.S., Proximo’s Tequila portfolio was up 9.5% year-to-date through August in control states. Jaja includes Blanco, Reposado, and Añejo expressions and retails in the super-premium tier.…

MAST-JÄGERMEISTER U.S. SAW ITS namesake brand impacted significantly by the pandemic owing to its strong on-premise presence, but the company tells Impact it’s seeing improvement amid an on-premise rebound this year. Meanwhile, Mast-Jägermeister has received a boost with the addition of Teremana Tequila to its portfolio, the brand co-founded by Dwayne “The Rock” Johnson and partners. Teremana ($28 a 750-ml.) was recently named Best New Spirits Product in Market Watch’s Leaders Choice Awards after depleting 230,000 cases in its 2020 launch year. This year, the brand is projected to reach a half-million cases. The partnership has been an unqualified success for both Mast-Jägermeister U.S. and the Teremana team, according to Charles Littlefield, Jäger’s vice president of brand marketing, who said Teremana has seen increasing momentum throughout 2021. “The growth comes across…

BREAKTHRU BEVERAGE HAS APPOINTED Mike Boswell as vice president of its Digital E-Commerce Center of Excellence. Boswell, who previously served as vice president, corporate strategy, “has played a key role in developing many enterprise-wide efforts to advance Breakthru’s capabilities across our North American footprint,” according to Maggie Lapcewich, Breakthru’s executive vice president, chief growth officer. In his new role he’ll work to further Breakthru’s digital evolution, which has most recently seen the company launch its proprietary B2B e-commerce platform Breakthru Now and strengthen its partnership with Provi across its footprint. • Johnnie Walker has appointed Dr. Emma Walker as its new master blender, effective January 1. The appropriately named Walker takes over for Dr. Jim Beveridge OBE, who retires at the end of the year after more than 40 years at…

IN MARCH 2020, JUST BEFORE THE COVID PANDEMIC descended in full force, Impact held its 44th Annual Marketing Seminar at the Pierre Hotel in New York, marking one of the last drinks industry events to take place before lockdown. So it was fitting that the 45th Annual Impact Marketing Seminar—held successfully in late September—was one of the first gatherings to reconvene now that conditions have improved. While the world remains far from pre-pandemic normality, the on-premise is clearly on the rebound, even as the off-premise continues to see elevated business compared with 2019. While pandemic-related supply chain issues, a subdued travel retail environment and other challenges persist, it’s hard not to see the drinks industry’s glass as half full as we approach year-end. After all, as Diageo CEO Ivan Menezes reminded…

EVEN AS THE INDUSTRY BATTLES tough comparisons against last year’s pandemic-driven surge, the U.S. spirits market continues to rise, led by the market’s biggest brands, as well as the super-premium sector. Among the 20 largest-selling brands in control states, Jameson Irish whiskey and Patrón Silver Tequila (both at +21%) were the fastest-growing brands year-to-date through August. E.&J. Gallo was the fastest-growing spirits marketer among the 15 largest in NABCA markets with a 16% gain for the first eight months of this year, largely due to the continued popularity of High Noon Sun Sips. Sazerac Co. leads all spirits marketers in control states with over 17.5% volume share for the first two-thirds of 2021, followed by Diageo at nearly 15% share and Beam Suntory at just under 10%. Diageo is still far…

SHOULD CONSUMERS HAVE THE RIGHT TO BUY WINE FROM RETAILERS IN OTHER states? The U.S. Supreme Court announced recently that it won’t decide—at least not in this session—declining to hear Sarasota Wine Market v. Schmitt. A Supreme Court decision on the case, which challenged Missouri’s law prohibiting out-of-state wine retailers from shipping orders to consumers in Missouri, could have potentially reshaped the U.S. wine sales landscape. This is one of several recent challenges to laws prohibiting out-of-state retailer direct shipping. In this particular case, a Florida wine store, Sarasota Wine Market, and Missouri consumers sought to overturn Missouri’s law as unconstitutional, in violation of the Constitution’s Commerce Clause, which forbids states from discriminating against or interfering with interstate commerce. This past February, the U.S. Court of Appeals for the 8th…

• UBER HAS COMPLETED ITS ACQUIsition of Drizly for $1.1 billion, in a deal originally announced earlier this year. Drizly is now a wholly owned subsidiary of Uber. Over the coming months, Drizly’s marketplace will be featured within the Uber Eats app, the company noted, while also maintaining a separate Drizly app and website. “Alcohol remains a key driver of demand from consumers in the U.S.,” said Uber CEO Dara Khosrowshahi. “On the Uber Eats app searches for alcohol items have spiked by 200% in the last year alone. We can accelerate our shared trajectory by introducing Drizly to Uber consumers and expanding its geographic presence in the years ahead.” • MARYLAND’S REDWOOD CAPITAL Investments has acquired Ohio’s Heidelberg Distributing for an undisclosed sum. The acquisition will give Redwood a footprint…

MOËT HENNESSY POSTED REVENUES of €4.25 billion ($4.9b) for the nine months through September, marking the first three quarters of its fiscal year. That tally marks a 30% increase compared with the same period in 2020, and a 10% increase over 2019. Champagne volumes increased 7% compared to the first nine months of 2019, driven by the recovery of restaurants and tourism over the summer in the U.S. and Europe, while Hennessy Cognac’s volumes rose 4% compared with 2019. While the Hennessy brand remains in high demand in the U.S. and China, supply constraints continue to hold down its growth numbers. Hennessy is one of only three spirits brands worth more than $1 billion at retail in the U.S., the others being Tito’s and Crown Royal.…

CANADA’S CANOPY GROWTH CORP HAS AGREED TO PURCHASE COLORADO based edibles maker Wana Brands for $297.5 million, contingent upon federal legalization of cannabis in the U.S. Wana claims to be the U.S. market leader in the edibles category, and is known for its cannabis gummies, which sell in a variety of flavors and strengths, including options like Appletini Hybrid, Colorado Sunrise Sativa, and Island Punch Indica, with a 10-pack of gummies each with 10mg THC retailing at around $17. Wana produces and sells edibles itself in Colorado, and has license agreements across a dozen states, plus Canada, with plans to be present in 20 states by the end of next year. “Acquiring the No. 1 cannabis edibles brand in North America will serve to strengthen our market position in both Canada…

PERNOD RICARD HAS POSTED SALES up 20% to €2.7 billion ($3.14b) for its fiscal first quarter ended in September, propelled by gains in the U.S. and Asia. “We have had a very dynamic start to the year, as expected, with strong demand in most markets,” said chairman and CEO Alexandre Ricard. “The off-trade remains resilient and I am particularly pleased to note the continued recovery of the on-trade.” In the U.S., Pernod’s sales increased 9% in the three months through September, with the company highlighting particularly strong contributions from The Glenlivet, Malibu, Aberlour, Redbreast, Martell, and the company’s American whiskey and Tequila brands. Leading brand Jameson is making gains in the on-premise as that segment rebounds, but is coming up against tough comparisons in the off-premise owing to last year’s retail…