In radio, we understand the power of connection. A well-timed message, delivered in the right voice, can move audiences to listen, trust, and act. LinkedIn works the same way — it's a frequency where consistency, authenticity, and relevance turn a network of names into meaningful relationships.
As someone with over 5,000 professional followers in radio, agency, and brand circles, I've seen how the right approach turns “connections” into genuine listeners — people who engage with posts, take calls, and remember your voice in the room.
Many treat LinkedIn like a digital Rolodex, but it's a broadcast platform. Each post is a signal, so make it count. Share industry insights, campaign wins, and lessons learned. Be specific. Instead of “Great client meeting today,” say, “Discussed how Spanish-language radio drives engagement among…
