Innholdsfortegnelse for July 14, 2025 i Radio Ink Magazine

He was one of the 20th century’s most significant figures. Best remembered as Britain’s steadfast Prime Minister during World War II, Winston Churchill demonstrated leadership that offers timeless lessons for broadcast leaders navigating today’s complex media landscape. Even today, Churchill represents a role model of a powerful communicator whose resilience and authenticity is a blueprint for those who must inspire, inform, and unify those they lead in times of uncertainty. During the darkest days of the war, Churchill’s radio addresses reached millions, offering honest assessments while never failing to instill hope. In plain and simple language, his messages were accessible, underscoring the importance of transparency — even when delivering difficult news. Radio leaders take note. A staff, especially when far-flung across the miles, is more likely to trust leaders who…

Jacobs Media’s TechSurvey 2025 is clear: listeners still love radio, but they have more options than ever. The good news? Radio has genuine, built-in advantages. The challenge? We must leverage those advantages, consistently and deliberately. TechSurvey 2025 doesn’t signal the end of radio. It’s a call to do it better. Listeners still want real, local, and easy. We have to earn their loyalty every single day. 10 Actionable Responses to the Survey’s Key Findings 1. Radio is free - say it often. The number one reason people still listen? It’s free. But most don’t think about that. Remind them:“No fees. No logins. Just great music and real personalities, for free, every day.” 2. Own the car. It’s becoming increasingly difficult for listeners to easily access AM/FM radio in newer vehicles.…

Let’s be real — social media isn’t just for food pics and vacation posts anymore. If you’re in radio sales and not using platforms like LinkedIn and Instagram to stay visible and connected, you’re missing out on real business opportunities. Today, the best sales pros don’t just rely on emails and calls — they show up online as trusted voices in the industry. Social media is where conversations are happening, deals are starting, and long-term partnerships are forming. But here’s the thing: it’s not about selling hard. It’s about showing up consistently, sharing smart insights, and making genuine connections. Whether you focus on retail, automotive, financial services, or healthcare, your expertise has value — let people see it. I’ve seen this work firsthand. A simple comment on a brand’s LinkedIn…

Regardless of the state of the economy, local business challenges, or other frustrations, advertisers must always address two key issues: attracting more customers and encouraging existing prime customers to return and spend more frequently. Fortunately, this is where local radio excels: It’s time to brainstorm, open your mind to creating opportunities, and find new ways to grow revenue. Ideas to help sellers open up new advertising relationships: Good Ol’ Spec Spots - DIY or use Al, but old school spec spots worked because they allowed potential advertisers to hear their business in a great advertisement, solving a problem for them. And it still works. And if you haven’t been experimenting with ChatGPT for copywriting, better late than never. Hyper-Local Marketing Events - Focus on a single ZIP code. Choose a…

In the mid-00s, I was discussing night shift features at a Cox CHR, and the GM said, “We’re not a teen station!” with the sort of vitriol you’d reserve for someone beating their child at Walmart. He went on to insist: “Our audience is 25-54 Women!” I said that was cool, but unless they at least acknowledged and engaged the teens, they were going to be screwed in a decade. This was not well-received. Is it more challenging to attract the teenage demographic? Absolutely. But we shouldn’t stop trying - and it’s never been about anything other than throwing them a bone. All that teens have ever wanted or needed is for adults to acknowledge their existence. And fall is by far your best opportunity. I guess I’m just stubborn,…

I’ve met thousands of radio professionals over the years, but one of my all-time favorites is Dan from Palm Springs, California. Dan owned and operated some great radio stations in the California desert, and he always commented on my storytelling abilities. When your presentation is written, rehearsed, and delivered with frequency, you tend to perform on autopilot. It wasn’t until I met Dan that I realized I tell stories for a living. The Wizard of Ads, Roy Williams, has been on the storytelling train forever, and no one could spin a tale like radio’s own Paul Harvey. When I sit down with any client, I instinctively go into storytelling mode. People love my story about the woman in Scranton, Pennsylvania, who fell asleep during my presentation. Working with two radio…

Periodically, I’ll get asked about that one thing in my career I’ve had the most difficulty overcoming. Without batting an eye, my answer is always: imposter syndrome. What is this imposter syndrome? It’s the nagging feeling that you don’t deserve success or, worse yet, that you’re faking. Doesn’t get any clearer than that. This industry can put you into imposter syndrome very easily To handle it takes work, and building confidence without arrogance. It’s getting to know who you are and being secure in that. Good luck! I’m right there with you! 6 TIPS FOR COMBATTING IMPOSTER SYNDROME I took the concept to several professionals who deal with this regularly and got specific recommendations. I have little to do with what’s ahead, other than it’s all spot on. 1. Name…

If you’re leading a sales team today, chances are you’ve heard the same refrain: “We’re too busy.” But the reality is, we’re not too busy — we’re weighed down by inefficient workflows that AI can streamline in moments. While AI often grabs attention for its flashy applications — like voice cloning or scriptwriting — the real revolution in sales is happening behind the scenes. Tasks like prospecting, creating pitch decks, summarizing calls, drafting follow-up emails, and compiling campaign reports are already being handled more efficiently by AI. And that’s where sales teams should focus. Now is the time for proactive sellers and managers to assemble a more effective tech stack — one that saves time, improves performance, and frees up sellers to focus on what they do best: selling. This…