I’ve met thousands of radio professionals over the years, but one of my all-time favorites is Dan from Palm Springs, California. Dan owned and operated some great radio stations in the California desert, and he always commented on my storytelling abilities.
When your presentation is written, rehearsed, and delivered with frequency, you tend to perform on autopilot. It wasn’t until I met Dan that I realized I tell stories for a living. The Wizard of Ads, Roy Williams, has been on the storytelling train forever, and no one could spin a tale like radio’s own Paul Harvey.
When I sit down with any client, I instinctively go into storytelling mode. People love my story about the woman in Scranton, Pennsylvania, who fell asleep during my presentation. Working with two radio…