Social media is a critical tool for radio stations. It’s a way to connect with listeners, keep communities informed, and create relationships. Unfortunately, there are risks involved, including unwarranted account limitations, suspensions, and even outright bans. When this happens, a station’s branding and business are in jeopardy.
M. Fletcher Brown, an operations manager and program director for Big River Broadcasting, learned this lesson the hard way when an algorithm quirk caused him to lose his Facebook account, leaving him unable to manage his stations’ pages.
I am the Operations Manager for three radio stations in Northwest Alabama.
Giving my life over to platforms like Facebook, Twitter (I refuse to call it “X”), Instagram, and the like was not something I wanted to do, but I saw value in them. Each…
