Innholdsfortegnelse for February 19, 2024 i Radio Ink Magazine

CEO BRYSON BROADCASTING PAT@PATBRYSON.COM Every time you ask a prospect to buy, one of three things will happen: they will say yes, they will say no, or they will not do anything. (“I want to think about it.”) When they say yes, the pathway is easy: you get their signature, turn in your order and creative request, then continue to service their needs. And you do the happy dance. “Doing nothing” is not as rewarding, but remember the “buy cycle” of all prospects: 1. A prospect has a problem. 2. A prospect establishes criteria to solve that problem. 3. They investigate options. 4. They make a decision. 5. They implement the decision. 6. They evaluate the results. If, after a few weeks or months, the decision to do nothing has…

VP/SR. CONSULTANT THE CENTER FOR SALES STRATEGY Let's be honest. We all kicked off the year with grand New Year's resolutions: sell like a champ, drop a few pounds, and maybe even learn Mandarin. But as the confetti settled, so did our enthusiasm. Why? Because our goals were too lofty — too big, too daunting! But don't worry! The secret to our sales success isn't locked in lofty resolutions. It's woven into simple, daily routines that are as easy to adapt to as your favorite Netflix series. Ready to revolutionize your revenue? Let's roll! 1. Prospect Like a Pro. Every. Single. Day. Yes, you read that right. Prospecting needs to be as routine as your morning coffee. Many of us ride the roller coaster of prospecting — a frenzy of…

RAINMAKER PATHWAY CONSULTING Take a good look at Radio Ink's Best Country PDs list in this issue. Each one of these individuals has likely benefited again and again from the Country Radio Seminar and from other opportunities they've taken to get better as programmers. Hiring a PD is a fine opportunity, and hiring one of the best is a significant job for any market manager. Here are a few things to look for when you are looking for a Country PD. 1. They understand the Country lifegroup. People may like to hire Top 40 PDs at Country, but really great Country PDs take time to learn the lifegroup. Country listeners rapidly sniffout the inauthentic. 2. They are the candidate with the best “like a lot” skills. Like a sharp lawyer,…

GELLERMEDIA.COM The challenge of successful podcasting for radio is to offer listeners additional content that breaks through a deluge of abundant competing content, enhances your brand, attracts new and younger listeners, and makes money. Your podcast does not replace your radio station or broadcast. Think of it like a second child. Your podcast efforts add to your station; it's an additional canvas upon which to create. Many radio personalities enjoy the freedom of not dealing with over-the-air broadcast rules and regulations, time constraints, or format restrictions. But stay true to the brand; radio podcasts should protect the image and brand of your station as well as the expectations of the audience. High-quality podcasts are expected from radio pros. Podcast training has become one of the joys of my broadcast coaching…

The dialogue began the night of the 2021 CMA Awards, with a series of Facebook posts from Country radio complaining about the absence of “thank yous” for the format from award winners. Having been out of day-to-day radio for about a year at that time, I saw this from a very different perspective. I decided to offer my opinion with my own post the following morning: A Clear Message From The CMA Awards During last night's CMA Awards, I believe Country radio received a message that our “seat at the table” is changing. For years, we've gotten accustomed to being thanked by every award winner. Last night, lots of thanks for some entity called “country music,” but no mention of radio. In years past, the CMA Broadcast Award winners would…

Country music listeners are passionate about this increasingly diverse genre. At the forefront of the evolution of country music are country radio program directors. These women and men have their fingers on the pulse of the industry: pushing boundaries, recognizing greatness, and responding to listeners. This year, we honor 30 outstanding country programmers. And, as we always do, we asked their perspective on industry issues. Here are the questions we put to them: 1. How do you feel about programming music that pushes the boundaries between country and other genres? 2. What are you doing to find and cultivate new on-air talent? 3. Are you using technology, such as AI, in your work as a PD? If so, how is that working for you and your station(s)? We learned a…

WWW.CPR-PROMOTIONS.COM “Promotions” is, at the end of the day, the art of getting people to notice you. That's pretty much it. Steve Martin had his own spin: “Be so good that no one can ignore you.” What a great line, and it's so true. It's entirely possible to overthink. This is not something that should cost a lot of money (or any money at all). It's simply not doing what everyone else is doing. Or doing it differently. If the competition is doing “Pay Your Bills,” then take your inevitable “$1,000 8X a day” and rebrand it as anything other than cash: WDJX in Louisville took their money and made it into “Win $1,000 in Ceramic Cats … or the Cash Equivalent.” The imaging was done by a crazy cat…

Successful business owners know the importance of a well-designed and well-maintained storefront. If a potential customer walks by a business with dirty windows, out-of-season displays, or poor signage, they'll assume the business is closed and keep walking. The same is true online: outdated, poorly functioning websites make businesses look bad. A bad website is not only frustrating to listeners but a turnoffto potential advertisers. Unfortunately, many independent stations and smaller groups don't have the budget for highend platforms or dedicated digital professionals to design and maintain their websites. Tony Zeoli, a digital strategist and audio professional based in North Carolina, is keenly aware of these challenges. His company, netmix, owns and distributes Radio Station Pro, a WordPress plugin (optional software that enhances a site's functionality) developed to automate radio station…

On November 28, 2023, Country radio lost a luminary in Bill Mayne. Bill's career spanned over five decades and included stints as a country radio DJ and program director before he moved into executive roles at Warner Bros. Nashville and eventually served as Executive Director of the Country Radio Broadcasters and Country Radio Seminar. Bill exemplified what it is to be an industry leader, combining tireless work on behalf of country music with a strong commitment to philanthropy, mentorship, and service. Our industry and the world are richer for his sharing his life and talents with us. The Radio Ink team extends our condolences to Bill's family and friends, especially his wife, Sallie Mayne; his sons, Bryant and Christopher; his grandchild, Everleigh; and his mother-in-law, Helen Wood. Bill Mayne's fingerprints…

Radio and audio industry professionals, thought leaders, and enthusiasts recently convened at the Consumer Electronics Show in Las Vegas for the annual “Cocktails and Conversation” event hosted by Beasley Media Group, Benztown, Jacobs Media Strategies, Quu, Radio Ink, RBR+TVBR, Skyview Networks, vCreative, and Xperi. “Cocktails and Conversation” offers industry professionals an opportunity to unwind, network, and reconnect with friends and colleagues. Here are some highlights from the event!…