Thirty years ago, someone might have used the Yellow Pages to look up a doctor, lawyer, or HVAC contractor to consult over a perturbing health symptom, a malfunctioning furnace, or a tricky legal matter. Now, people are inclined to try to manage their concerns on their own by looking up symptoms (or case law) on Google, or to attempt appliance repair after watching a video on YouTube.
Unfortunately, it's easy for internet users to misunderstand online information, often making matters worse. This makes it critical for professionals to build their brands and form connections with members of their communities, even before those people need, or realize they need, expert advice and help.
Many professionals, such as personal injury attorney jacob Emrani, have found radio to be a fantastic medium for…