Innholdsfortegnelse for August 14, 2023 i Radio Ink Magazine

PUBLISHER'S BEAT From the Writers Guild of America and SAG-AFTRA strikes (ongoing at press time) to station water cooler talk, artificial intelligence is one of the most debated topics in media. Whether you know it as ChatGPT, a growing list of chatbot alternatives, or from recent Radio Ink headlines about companies like Futuri and Seekr, AI is striking fear while simultaneously fostering immense curiosity in a tech-enamored world. Part game-changer, part potential replacement, it's a love-hate relationship. We want the advantages but worry over the possible intrusion into our professional territory. “It really doesn't matter if you are fearful or not: the tools are here, so what do we do?” says BeMyApp AI User Group Lead Jackson Beaman, who organized an “A.I. for Marketers” event in July in San Francisco.…

Think AM radio is dead? Don't tell that to John Catsimatidis. In 2019, the New York businessman decided to buy WABC, a legendary station that had fallen on hard times. Catsimatidis grew up on WABC and set out to revitalize the station by creating a better product for its listeners: he revamped programming, hired a news department, added music shows on the weekends, and cut spotloads from 21 minutes an hour to 10. As he says, “We believe in investing in the product. If you invest in the product, the revenue will come.” The investment paid off: WABC's ratings and audience continue to grow, and the station won eight New York State Broadcasters Association Excellence in Broadcasting Awards in June. Catsimatidis’ commitment to radio became particularly visible this spring, when…

THE WIZARD OF ADS We have a need to belong. We want to be seen and heard. We want to be missed when we are not around. We want to have genuine connection. This is the basis of relational ad writing. Never heard of it? That is because most ads are transactional, not relational. In a transactional ad, an air conditioning company might claim to be “The Honest Air Conditioning Company.” But in a relational ad, the owner does not claim to be honest. They just say something that only an honest person would say. The people in relational ads are marked by their vulnerability. KARLA: When something at home isn't working right and you need a guy, your friend says, JOHNNY MOLSON: “I've got a guy.” KARLA: Hi, I'm…

SALES Home Depot, Best Buy, Warby Parker, and Harry's are prime examples of “category killer” stores that have dominated the market by focusing on a specific product or category. These brands have not only built a strong following, they have dethroned industry giants like Sears and Kmart, proving the power of specialized focus. As a salesperson, your success is contingent on your ability to connect with potential customers and close deals, but in a competitive market, it can be challenging to stand out and make an impact. That's why becoming a category killer salesperson is the answer to unlocking your full potential At The Center for Sales Strategy, we have the privilege of working with some of the best salespeople in the business, and what sets them apart is their…

In 1996, Bill Gates coined the expression “Content is king.” While his statement remains true, another reality must be contended with: content is crowded. Consumers have millions of content options, and their pick of mediums to access that content. Radio stations that stand out are those that meet their listeners’ needs. Good radio doesn't happen by accident. Without the work of PDs, local stations would get lost in the crowd of content options. This is why we honor program directors each year. THE PROCESS We begin by soliciting nominations online and directly contacting companies and industry leaders. Nominators complete a form describing the nominee's career accomplishments. Next, our editorial team and a panel of outside consultants evaluate each nomination. After this initial review, we select our honorees. Ranking begins with…