SALES MANAGEMENT In 1996, as deregulation put radio on a course of massive consolidation, Adrian Slywotzky's book Value Migration—How to Think Several Moves Ahead of the Competition was published. Slywotzky highlighted the movement of value from one company or industry to another, picking up speed based on the introduction of new technologies, changes in consumer behavior, or macro shifts in the economy.
In 2023, the future is infused with increased uncertainty, causing dramatic changes in processes, customer interaction, and revenue models. We see the gig economy, remote work, the proliferation of technologies like Al, and radio's dominance in the auto under threat.
What Is Radio's Value Dilemma?
Radio, dominated by corporations, is attempting to retain control of its original business model as it continues to experience value outflow. Radio's relevance…
