Innholdsfortegnelse for May 15, 2023 i Radio Ink Magazine

PUBLISHER'S BEAT DPARENTI@STREAMLINEPUBLISHING.COM Steering away from my usual column, this month I want to share some recent developments at Radio Ink. But first, a thank you to someone who has been the heart and soul of this publication for 20 years. Ed Ryan, editor-inchief, is leaving at the end of June. Most of you have come to know Ed as a great writer with a good ear to the ground and, behind the sometimes-gruff exterior, a heart of pure gold. The many features you have read within these pages and online have demonstrated the work of someone who loves not only the radio industry but the people in it. Never shy about asking tough questions – and heaven forbid if a PR rep left him off a distribution list –…

SALES MANAGEMENT In 1996, as deregulation put radio on a course of massive consolidation, Adrian Slywotzky's book Value Migration—How to Think Several Moves Ahead of the Competition was published. Slywotzky highlighted the movement of value from one company or industry to another, picking up speed based on the introduction of new technologies, changes in consumer behavior, or macro shifts in the economy. In 2023, the future is infused with increased uncertainty, causing dramatic changes in processes, customer interaction, and revenue models. We see the gig economy, remote work, the proliferation of technologies like Al, and radio's dominance in the auto under threat. What Is Radio's Value Dilemma? Radio, dominated by corporations, is attempting to retain control of its original business model as it continues to experience value outflow. Radio's relevance…

Radio host, podcaster, entrepreneur, phil-anthropist: Angela yee wears many hats, and they all fit her well. Her recent leap from co-host of The Breakfast Club to her own show, Way Up with Angela Yee, is just one more chapter of her amazing story. Yee cut her media teeth on internships with MTV and Wu-Tamg Management before landing on Eminem's Shade 45 SiriusXM Channel with The Morning After with Angela Yee. She would later spend more than 12 years co-hosting The Breakfast Club hosting The Breakfast Club on WWPR (power 105.1 FM)/New York alongside DJ Envy and Charlamagne Tha God. Yee's energy and spirit are boundless: besides her radio and podcast work, she's launched multiple new businesses, including socially responsible coffee, cold-pressed juices, hair care, and a book club. A graduate…

ANGEL ARISTONE EVP of Communications iHeartMedia From programming and engineering to research, marketing, and promotions, radio offers so many areas of opportunity to new talent. It's a medium that has been around for decades for good reason —it's entertaining, informative, effective, and has a massive reach across every demographic. Radio is a cool industry to work in. We need to continue to tell its story and communicate everything it has to offer! RENÉE CASSIS President RC Communications Marketing Radio is a heritage medium, so it's not the new, shiny thing. We must understand that and do more to make radio more relevant and careers more accessible to young people. State broadcasters’ associations are working hard to bring young people into the business. Understanding and appealing to a younger and culturally…

The NAB Show, held in Las Vegas last month, opened with the popular “Cocktails and Conversation” reception at the Capitol Grille overlooking the Las Vegas Strip. “The 2nd Annual ‘Cocktails and Conversation’ event in Las Vegas was an overwhelming success,” says Beasley Media Group Chief Communications Officer Heidi Raphael. “It is such a great opportunity to connect, create, and collaborate in a fun environment with the industry's top leaders and top influencers. Many thanks to our incredible partners: Beasley Media Group, Radio Ink and RBR/TVBR, Benztown, Quu, Xperi, Jacobs Media Strategies, vCreative, and Xperi!”…

Revenue performance is a critical aspect of any business, and as a CEO or sales leader, it is essential to continually explore ways to improve. Focus on your target market. Identifying your target market is the first step in improving your revenue performance. By focusing your efforts on your ideal customer, you can develop a more effective sales strategy, improve your messaging, and optimize your sales process. Conduct market research, analyze customer data, and use customer feedback to refine your target market and ensure that you are meeting their needs. Invest in training and development. Sales training and development are crucial components of revenue performance improvement. Providing your sales team with regular training and development opportunities will enable them to develop their skills and techniques, increase their confidence, and improve…

It's been 24 years since Radio Ink published the first MIW list, spotlighting women who were making a difference in the industry, from the front office to the studio. Over those years, hundreds of women have been honored. And yet there are thousands out there, from traffic to promotions, sales, and myriad other integral positions at stations across the country who also deserve our kudos. It is to those women I want to dedicate the opening of this year's MIW salute. We know you are there, and we thank you for all that you do to keep stations operating and listeners and clients satisfied. The staggering social and economic impact of the pandemic disproportionately affected women, most especially women whose ability to work depends on child care and whose households…

THE WIZARD OF ADS ROY@WIZARDOFADS.COM Dear Seller of Radio Advertising, The clients of the Wizard of Ads Partners air 52-week schedules on more than 1,800 radio stations in the U.S., Canada, and Australia, so it can reasonably be said that we believe in radio as an effective tool for building the businesses of our clients. Does it surprise you that we don't care about spot rates? And we care even less about cost-per-point or cost-per-thousand. And we don't believe radio is very good at targeting. It's called “mass media” for a reason; it reaches the unfiltered masses. And we like that. The point of this short orientation is to let you know how we make our decisions. If you know how we make our decisions, you are better equipped to…

AMY BROWN Host, Producer, Amy Brown Podcast Network iHeartMedia/Premiere Networks We tell our stories on our radio shows, podcasts, social media, events — wherever we have an audience! You inspire others by using your voice and leading by example. I'm lucky that this career found me because l had no idea it was even a possibility when I was younger. So I want women (and men, but mostly women) to know that this career opportunity is available. We need more women in radio! Women can naturally tap into their ability to be vulnerable, connect, and create a sense of community, even with people they've never met. Through a microphone and some airwaves (don't ask me how it all works, ha ha!), you get to show up with content and stories…