Innholdsfortegnelse for April 10, 2023 i Radio Ink Magazine

DPARENTI@STREAMLINEPUBLISHING.COM There is a crisis in the workplace that is too often swept under the rug, and broadcasters are far from exempt. It’s something many are uncomfortable talking about. And for those afflicted, it can be isolating, and they may be fearful that it will cost them their career. I was reminded of this last month while reading a story in Radio Ink’s daily headlines, recounting a morning show host who tore into a couple of callers for mocking mental health problems. He admitted to suffering from a condition for which he is in therapy and on medication. Based on the reporting, it was a riveting moment in radio, but more important, it delivered a message to everyone who has ever confronted mental health issues. It’s okay - you’re not…

Ever experienced the feeling that you’re closing in on a deal, and then suddenly it all falls apart? Have you worked your way through a relationship for months, only to have it fizzle out before it even reaches the point of closing? I have - and let me tell you, it’s frustrating. You put so much time and energy into building relationships with prospects and customers, only to feel they don’t understand what you’re trying to do for them. Negotiations can feel like walking a tightrope, where one wrong step could result in a lost opportunity or a complete breakdown in the relationship. But I’m here to tell you: it doesn’t have to be that way! A deeper level of understanding as you gain a customer will save time, increase…

Steve Newberry and I have known each other for many years since I recruited him into the NAB, where he worked on committees, board service, the chairmanship of the NAB Radio Board, and was eventually NAB Joint Board Chair. Steve was also honored with the NAB National Radio Award. He followed that by joining the NAB staff as an EVP and, among other duties, was instrumental in the transfer of the NAB headquarters in D.C., no small undertaking. As most people know, Steve owns a group of successful radio stations in Kentucky and is now also the CEO of Quu, a company making an impact on how radio looks in the automobile dash — and a company that’s also increasing evenue for both stations and advertisers. Something you may not know:…

ROY@WIZARDOFADS.COM With 70 branch office partners each writing ad copy and negotiating millions (or tens of millions) in radio advertising each year, my partners and I get a pretty good look at radio from the outside, looking in. Radio people are on the inside, looking out. It’s hard to read the label when you’re inside the bottle. The problem my partners and I have noticed in recent years is that radio is largely represented by a new generation of sellers who don’t really believe in radio. They believe in online marketing. It makes us sad to see people selling radio who obviously believe we should be doing something else with our clients’ money. My partners and I use online marketing, too. But we use it primarily as a pathfinding tool…

LISA@JVCBROADCCAASTING.COM Sales support is a critically important part of being a sales manager. To be clear, I am referring to internal and/or management support, not administration. I bring this up because we all know sales has its ups and downs. It often has great days and rough days. Days where everything you touch turns to the proverbial gold, and other days where you hear “No, not interested” and other negative responses that can paw at your confidence and enthusiasm. I’m not saying every salesperson needs a party every time they close a deal, but these Type A folks definitely don’t mind getting positive feedback and a show of care and concern for their efforts. How many times has the sales team been told something like, “Programming and talent have a…

What are your hobbies? Truth be told, radio is my biggest hobby. Outside that, I enjoy going to movies, walking, and spending time on the farm in Kentucky. Each of those activities gives me a chance to gear down and unwind. Who is/was your role model, and why? Lots of patient people have helped me learn from my mistakes over the years, but that list is too long to start naming names. I had wonderful parents - both my mom and dad set great examples for me to follow. Chuck Anderson was one of my earliest employers and is still a great friend, partner, and role model. Finally, Jack Sander was the NAB Joint Board Chair just before me and has been a monumental influence on me. What are you…

PAT@PATBRYSON.COM Our advertisers want their advertising to work. Amazing. They give us money. We give them commercials. They want people to come into their businesses and buy. So do we. We want our clients to experience great results from their advertising so they will continue as our customers. How we schedule their commercials - plus what the commercials say - will greatly determine what kind of results they experience. But what the commercials say is a subject for another time. Today we’ll talk about how to create successful schedules. Two of the biggest and most frequent mistakes advertisers make are, first, not scheduling enough commercials, and second, not airing them for a long enough time to influence the listener. We know that people learn through repetition. Think about how you…