Innholdsfortegnelse for January 9, 2023 i Radio Ink Magazine

DPARENTI@STREAMLINEPUBLISHING.COM I have always believed that small things, multiplied over time and spread by the masses, can make a difference. A manager I once worked with held a similar philosophy when promotional dollars were in short supply. He would call a meeting to strategize what he referred to as “termite marketing.” For the uninitiated: this tactic employed resources that did not involve fiscal investment but took advantage of promotional opportunities in the community, attaching the station's presence in some form or fashion. As we head into a new year filled with multiple challenges that could not only impact but alter the radio landscape and its ability to compete in a crowded and competitive environment, the industry might benefit from a little “termite marketing.” Before you laugh, hear me out. There…

Recruitment. It's the lifeblood of your sales organization and arguably one of the most important roles a manager can play to determine long-term organizational success. To start, it's important to understand that no matter the economy or the number of positions open, you should be recruiting 365 days a year. At the Center for Sales Strategy, we talk about the importance of building a talent bank and taking time every week to devote to nurturing your talent bank and making “deposits.” What are the best ways to find new salespeople? First, you must take the time to ensure that your job detail is designed in a way that will attract and entice more of the best-fit candidates. You want to think about hiring in terms of talent, skills, and experience.…

What are your hobbies? Coin collecting; collecting space flight paraphernalia; golf. Who is/was your role model, and why? Two people come to mind: Jerry Rowell (my youth pastor), and Mark Funderburg (President/Word Distribution at Warner Music Group). Both men taught me how to treat people well, fed my career passions, and modeled what they taught. What are you reading right now? Screwtape Letters by C.S. Lewis; Rich Dad Poor Dad by Robert T. Kiyosaki (reading both with my teenage son). What is your favorite movie? So hard to narrow it down – top three are: Citizen Kane Casablanca Raiders of the Lost Ark. What is your favorite TV Show? The Andy Griffith Show. Favorite food and drink? Giordano's pepperoni pizza and sweetened tea. iPhone or Android? iPhone. Twitter handle/Instagram? I…

If you survey the industry, the list of attributes for a Manager of the Year will vary in scope and importance. But based on my 40 years of working in radio – and without being absolute – here are 10 attributes. Depth Perception: Top managers look past the obvious and see underlying opportunities around them relating to talent development, revenue growth, and organizational effectiveness. Depth perception is developed through a thoughtful review of situations and of the people around you, and means taking time to consider broader outcomes rather than focus on specific goals. Many of us working in radio got our first job because a manager had depth perception. Actions Vs. Words: The cornerstone of management success is trust. Take inventory of your actions and the perceptions created in…

ROY@WIZARDOFADS.COM We shall operate on the heart, but we shall not use a scalpel, and it will not pump blood better when we are done. We have no interest in that muscle in the center of the chest. We will use magic words to operate on the center of emotions. We will change how people act, think, and feel. No one will die, but they will all be changed. Are you in? Using radio, we will operate en masse on hundreds of thousands of people simultaneously. Screenwriters have been pumping out scripts for TV shows and movies that have captured and owned us for as long as we have been able to sit upright. As children we fell in love with cartoon characters. As teenagers we fell in love with…

When Bill Reeves took over as CEO in July of 2019, Educational Media Foundation –now with over 1,100 stations and signals airing its two popular Christian formats across the country – announced plans to move its headquarters from California to Nashville. Then, in 2020, Reeves and his team were thrown a major curveball when a worldwide pandemic got in the way. But Reeves has received high marks for maneuvering the company through the tough COVID years. Bill Reeves is admired by executives inside his company and throughout the radio and music industries. He is leading one of the very few broadcasters that added stations to its portfolio over the last year, and, as you'll read in our interview, there are no plans to stop that growth. Radio Ink: How are…

How do you stand out in a crowded sales field? How do you convince advertisers radio really does work, and will work for them? What will it take to be the best salesperson in your market in 2023? Those are just a few of the questions we asked some of the most successful radio salespeople in the business today. The answers — their secrets — will help your salespeople gain that competitive advantage they need to make more money, help your station hit its financial goals, and continue to move radio in a positive direction for advertisers across the country. “I believe radio will drive results for all advertisers, if they take the time to craft the right message.” – Tracy Roberts TRACY ROBERTS Media Consultant Cox Media Group Atlanta 26…