Innholdsfortegnelse for July 11, 2022 i Radio Ink Magazine

DEBORAH PARENTI PRESIDENT/PUBLISHER STREAMLINE PUBLISHING DPARENTI@STREAMLINEPUBLISHING.COM It's always a challenge to write a column for this particular issue that features the Most Powerful People in Radio gracing its pages with their words of wisdom and firsthand knowledge. But there is something to be said for outside perspective and thoughtful reflection. Here are mine as we look to the last half of 2022, more than 100 years since radio first became part of the fabric of American life. Radio, as a content provider, is alive and well with endless possibilities. That's because radio done right has the ability to create content far superior to any competitor. When it is entrusted to the capable hands of creative program directors and brand managers, no one can match radio's ability to relate to and…

RAUL ALARCON JR. Chairman/CEO Spanish Broadcasting System Raul Alarcon Broadcast Center 7007 NW 77th Ave. Miami, FL 33166 GREG ASHLOCK President/Markets Group iHeartMedia 3400 West Olive Ave. Suite 550 Burbank, CA 91505 EDWARD ATSINGER CEO Salem Media Group 4880 Santa Rosa Road Camarillo, CA 93012 ROB BABIN Senior Vice President, Radio Cox Media Group 6205 Peachtree Dunwoody Road Building A Atlanta, GA 30328 CAROLINE BEASLEY CEO Beasley Media Group 3033 Riviera Dr., Ste. 200 Naples, FL 34103 MARY BERNER President/CEO Cumulus Media 2 Penn Plaza, 17th Fl. New York, NY 10121 RICHARD BRESSLER President/COO/CFO iHeartMedia 125 W. 55th St., 11th Floor New York, NY 10019 DARRELL BROWN President Bonneville International 55 North 300 West, Ste. 200 Salt Lake City, UT 84180 ERICA FARBER President/CEO Radio Advertising Bureau 125 West 55th…

ROY H. WILLIAMS PRESIDENT WIZARD OF ADS INC. ROY@WIZARDOFADS.COM A successful cluster manager was one of 36 people in a class I taught two months ago. When we went into Q&A, he asked for suggestions about what to do with a poorly performing station in his cluster. He expected me to suggest a format change, or a clever promotional campaign using billboards and TV. Or he may have thought I was going to give him some halfbaked idea about how he could use social media to build an affinity group around the station's format, because these are the kinds of suggestions people make when a radio station wants to attract a bigger audience. Why is it that everyone assumes the way to increase a station's revenues is to increase the…

BUZZ KNIGHT BUZZ KNIGHT MEDIA BUZZ@BUZZKNIGHTMEDIA.COM As the 21st century continues to unfold, it is important for radio leaders to stay sharp and adapt quickly. In an ever-changing media landscape, there are countless ways a leader can fail, but only by staying nimble can they succeed. It takes more than just passion for a product or service to lead a company in today's digital age, and you must be able to lead effectively if you want your company to succeed. Here are the top leadership traits for radio leaders in the 21st century. COMMUNICATION Effective communication is often overlooked, but it is critical for leaders to stay on top of their communication strategies. It's the old question: if you are in the communication business, how come you are challenged by…

ALEC DRAKE ALECDRAKE.COM Over the years, a parade of metrics have been devoted to improving and rewarding revenue results based on a sales manager's performance. As we review the evolution of the thinking, it begins with the “sell it all” approach and arrives at the current use of “yield per minute.” The goalposts shifted when over-the-air inventory was repackaged into smaller increments and competition put pressure on the opportunity to raise rates. We need a 5th step to move sales manager measurement forward and balance the metrics. Sell It All! The initial stage of measuring sales management in regard to revenue was to sell all the commercial slots. There may have been only one station, with one rate, and perishable inventory pushed managers to make sure everything was sold. Price…

Until this year, Ed Atsinger held the record for the most years on Radio Ink's 40 Most Powerful People in Radio list, with 25. Back in 1974, along with his brother-in-law Stu Epperson, Atsinger launched Salem Media Group with one radio station, KDAR-FM in Oxnard, California. Today, Salem is America's leading multimedia company specializing in Christian and conservative content. In December of 2021, Salem announced that Atsinger would be turning over his CEO position to David Santrella. The company created a new position for Atsinger, executive chairman of the board, so Salem could continue to benefit from his decades of experience. Atsinger will also continue in his role as chairman of the Executive Committee of the Radio Music Licene Committee. Radio Ink congratulates Ed Atsinger on a lifetime of great…

Ed Atsinger Nothing lasts forever, including the person who's been on our list the longest. By turning over the CEO reins of Salem Media Group to David Santrella, Atsinger ends his string of 25 consecutive years (1997-2021) as one of Radio's Most Powerful (Emmis CEO Jeff Smulyan dropped off in 2020 after 24 years). While he's still a very important member of the Salem board as executive chairman, and he chairs the Radio Music Licensing Committee, with Santrella now running Salem, we must say goodbye to Atsinger from our list. Darren Davis & Conal Byrne With Darren Davis leaving the company in July of 2021, the Radio Ink 40 Most Powerful Committee also decided to take Conal Byrne off the list after one year. Davis and Byrne were running the…