Innholdsfortegnelse for February 7, 2022 i Radio Ink Magazine

Like others who attended the recent CES, I approached going with a bit of hesitation in spite of excellent protocols put in place by the sponsoring organization and my personal precautions, which included a vaccination booster and a supply of KN95 masks. Everyone involved had to make their own decision based on what worked best for them. Still, there are lessons to be learned from this year’s CES, whether you made the trip to Las Vegas or digested its content from headlines and news summaries. One perhaps surprising benefit of an event that usually attracts many more in-person bodies was in fact the smaller attendance. Some saw that as a plus, allowing for more one-on-one time with vendors. Indeed, COVID has taught us to seek benefits behind every adjustment we’ve…

My goal today is to encourage you. When the first book in The Wizard of Ads trilogy was released in 1998, my publisher promised all the foreign publishers that I would go on a speaking tour in their nations if they bought the rights to publish my book in their language. Of all the nations I visited, Brazil was my favorite. Antonio Carlos Jobim and “The Girl from Ipanema” and bossa nova are Brazil. Dr. Jorge Martins de Oliveira and Dr. Silvia Helena Cardoso and biophysics are Brazil. Virginio Colombo, the Antoni Gaudi of Buenos Aires, is Brazil. The concrete Christ of Rio is Brazil. When I dropped in to visit my Brazilian publisher, he asked me where I had been, what I had noticed, and what had surprised me…

Thanks to 11 years and 21 seasons as a mainstay on The Voice, Blake Shelton has been the primary face of our format on a national level, giving Country a consistent, legitimate platform. His sense of humor, humility, and mentorship of aspiring young talent have been important to broadening country’s appeal to legions of music fans who always assumed they’d never listen to it. Country music is the most-programmed radio format in America, and typically a competitive factor if not a ratings leader in most markets, particularly during the past 10 years. Blake’s contribution to that ubiquity cannot be overstated. His appeal to radio was firmly established long before The Voice, however — almost 10 years before that. He immediately forged great radio relationships whiledeliveringconsistenthitmusicthatbecamesolid recurrent and gold titles that…

You are awakened at 5 a.m. At the other end of the phone: “We have a competitor! It’s ‘The Bull,’ and they sound pretty good! What do we do?” You are suddenly thrust into action. Here’s a checklist of what to do, if you haven’t already: 1. Do a music software check. Are songs rotating perfectly, coded correctly, and mixing properly for your strategy? Get a music test in the field, if you haven’t done so recently. If you can’t afford that, use peer panel monitors to make sure you’re playing the best music. 2. Do air talent understand the target and how to relate to it? If there are weak links, address and fix them immediately. Airstaff will need immediate coaching in order to not be rattled. 3. Be…

Is 2022 the year of podcasting for your stations? Are you planning to have more team members outside your airstaff step into podcasting as a marketing tool? Are you thinking about encouraging your sales managers to start a podcast on marketing tips to grow your business — and include local customer testimonials? How about integrating the production of local podcasts into your digital sales offerings? Whatever your podcast strategy is for this year, these are the top 12 ways to make your stations’ and clients’ podcasts stand out. 1. Release consistently. Pick a day and time and stick with it. Research shows Wednesday is the most listened-to day of the week for podcasts, but that doesn’t mean you have to release on Wednesdays. Be sure to release your episodes on…

01 Gator Harrison WSIX-FM/ Nashville iHeartMedia 35 years in radio 25 years programming Country Prediction: 2022’s big stars will be: Luke Combs and Morgan Wallen Gator Harrison says Country radio’s biggest challenge today is content and connection. “Gone are the days where pleasant-sounding voices hitting posts and giving away concert tickets are enough to be relevant,” he says. “You have to be connected to your audience, what they care about, what they’re going through, what excites them, what scares them, what interests them — and then build a creative, content-filled conversation around it to connect in a deep, relevant, and authentic way. “Be as much like my 8-year-old daughter, Ezra, as possible. By that I mean embracing and adapting to constantly changing technology while fighting for as much attention as…