Innholdsfortegnelse for December 13, 2021 i Radio Ink Magazine

I wish I had a quarter for every time I walked through a station lobby and saw an artist sitting patiently with a label rep, waiting to see the program director. Many were eager-eyed, talented hopefuls riding on the chance that the station PD would hear in his or her latest release a chart-topping prospect. Some had a few hits already under their belts but were aware that consistent airplay was key to continued success and remaining “top of mind” and a “must add.” And there were the occasional well-established multi-platinum sellers who had been around long enough to understand that competition is always nipping at your heels. It’s been a relationship that has developed over the years, one grounded in mutual admiration. An acoustic concert in the conference room…

Paul Windisch recently rejoined radio, signing on with Summit Media as general sales manager in Springfield, Missouri. From 2011 to 2018, Windisch was general manager of Koplar Communications and helped launch Fox 5 KRBK in Springfield. Before his work in television, Windisch served as a market manager for Clear Channel. Then he launched Freedom Consulting, where he helped companies grow through marketing consulting, sales training, recruitment, and operational strategy. Now that he’s back in radio, he has a very interesting perspective on the business and what he witnessed from the other side. Here’s our conversation with Summit Media’s Paul Windisch. Radio Ink: Why did you decide to come back to radio? Windisch: I actually wasn’t planning on this, nor looking. My consulting business was going well and I was focused…

Where to begin? It all started with one question: “What does it take to become a local sales manager?” I was standing in the doorway of my general sales manager’s office with two years of successful selling under my belt. The reply to my question was succinct and full of direction: “Act like one.” From that response, I understood that the title was not the key to being a manager; it was an unordained kind of leadership that would earn me a different role from my peers. They should gravitate to me for help, encouragement, and direction. “Be one before you are one,” was my new mantra from that day forward. We all agree it is critical in this unique environment to take the time and understand what you need…

The argument for launching a local podcast network in your market just got stronger. Let’s start with Edison’s Spoken Word Audio Report, released in November 2021. Spoken word’s share of audio listening has increased by 40% over the last seven years, 8% this year. The general data around podcasting is not surprising, but notable. Podcast listening hit an all-time high in 2021, with 57% of the U.S. population having listened to a podcast, and podcast’s share of time with spoken word audio has increased by 176% over the last seven years, 16% in the last year. Here’s where it starts to get interesting. According to the Nielsen research, consumers no longer differentiate between AM/FM radio and on-demand platforms like Spotify and Pandora. Yet, at the same time, the study found…

What are your hobbies? I really like to cook. So much of what we do each day comes with delayed gratification, so doing something that gives me a payoff quickly is a good thing. Most of the time, cooking does that. Besides that, when I am not working, I really enjoy being with my wife and family and our close friends. Who is/was your role model, and why? I am not sure I would tell you any one earthly person is a role model for me, but rather that there are great qualities in many individuals from which you can glean good leadership traits. I’ve learned so much from Ed Atsinger about running a broadcast business, and what it means to do “the right thing even when it costs you…

Creativity is counterintuitive. You hate it when you are handcuffed and expected to do your best work, but the secret of doing your best work is to be handcuffed. When Sean Jones sold controlling interest in Spence Diamonds a number of years ago, I left that company when he did, just as I left when Dewey Jenkins sold his company two weeks ago. My relationship is always with the business owner, never with the company. Here’s why: a brand without trust is just a product, and a product can be replaced. To become truly trusted, you have to forge a bond with the customer. People don’t bond with corporations. People bond with people. I am a better-than-average ad writer 1. because I cheat, and 2. because I don’t fight the…

We launched our 30 and Under Superstars list, now in its third year, not only to highlight the next generation of radio stars, but to prove that young and talented men and women are joining the radio industry. They are catching the radio bug at an early age, and they are loving every minute of the career path they are now on. Like most people on a career path at an early age, some on our 2021 list chose radio, while others say radio chose them. No matter how they got here, they are here to stay because of how radio fulfills their career aspirations, and because of how they see radio’s role in their local communities. It really isn’t difficult to find men and women 30 years of age…