Bad marketing is about the client, their company, their product, their service. “I, me, my, we, our…”
Good marketing is about the customer, and how your client’s product or service can elevate their happiness. “You, you, you, you, your…”
With every purchase we make, we shout to the world who we are.
We are attracted to products and services and brands and celebrities and organizations and friends because we see a reflection of ourselves in them.
Our purchases and alliances are identity reinforcement.
I’ve built a career on this belief.
Simon Sinek says the same thing, but differently. Four minutes into his famous TED-X talk in Puget Sound, Simon says, “Here’s how Apple actually communicates. ‘Everything we do, we believe in challenging the status quo. We believe in thinking differently.’…
