Innholdsfortegnelse for June 7, 2021 i Radio Ink Magazine

Recently, I’ve spent some time listening to a local radio station, Oldies 97.3 (WSWO-LP), located in the Dayton suburban city of Huber Heights. In case you aren’t familiar with the city, here’s an interesting factoid: it’s noted as being the “America’s Largest Community of Brick Homes.” But I digress. The more I tune in to the station, the more I find myself wanting to return and listen again. And that’s the real gem here. They entice me to listen. There is no lure of a major prize giveaway, no highly produced bits or characters. The playlist is interesting, offering the usual stable of familiar music as well as some actual variety, sprinkled each hour with one-hit wonders and B sides that would have seldom been heard had it not been…

As a manager, how many times have you felt like banging your head against the wall would be more productive than your sales team’s actual willingness to implement the training you gave them? I know I’ve felt that way. Because of this, many managers get discouraged and simply stop preparing for their sales training meetings each week — or stop doing meetings altogether. They feel like they’re wasting their time, and nobody cares. Their conclusion: sales training doesn’t work! Look, I’ve definitely been there. Honestly, some days I still get that feeling. But what I know is sales training does work, and it’s the most important thing a company can do. To make your sales trainings work, all everyone needs is a little R&R. Rest & Relaxation? Nope. Rescue &…

It’s safe to say the level of competition, accelerated by the pandemic, has increased over the past year. There’s more streaming on DSPs, more online listening, competing with video programming, and altered daily habits. All introduced into our lives because of more than a year of quarantine and social distancing. Connecting with listeners, or maybe it’s reconnecting, now becomes our focus. I interviewed several successful major-market and corporate programmers about the importance of this connection. The primary question is: “What’s the secret to making that connection?” Nikki Nite, VP of programming and operations/format captain, Adult Contemporary for Audacy, believes that at the bottom of all of it is emotion. “Whether programming music, news, or sports, we’re in the business of making people feel something,” she says. “What do people expect…

Have you noticed that two-day deliveries are taking four to five days to arrive? Shipping companies can’t hire enough warehouse workers and delivery drivers. Have you noticed how long it takes to get the food you ordered? Restaurants can’t hire enough kitchen workers and waitstaff to serve their customers. Service companies nationwide are seeing just three or four job applicants respond to online recruitment ads that used to generate 40 to 50 inquiries. The limiting factor for business growth in 2021 won’t be a shortage of sales opportunities. It will be the shortage of employees. The Wizard of Ads Partners are rapidly writing recruitment ads for hundreds of businesses across America. Phone lines are ringing and e-mail inboxes are dinging with new requests for recruitment every hour. The recruitment ads…

Last year was the end of a decade, and what an ending it was. Most of us had never endured the trials of a pandemic. The peak of the pandemic created issues and challenges that at times felt endless, with little hope. Although we do not have this crisis in our rearview mirror yet, we are on our way to recovery. In spite of the many negatives, there are life lessons we can take from this to be successful when it is all behind us. Although there were many cancellations and closures, we still had some clients on air. However, these businesses were in serious need of help handling uncertain market and staffing conditions. There were also many things happening with their customers, and the entire way of doing business…

Adam Curry has long been at the tip of the spear of technology innovation — including several groundbreaking ideas that have given new life to the audio space. As an on-air personality, Curry — born in Washington, D.C., and raised in Amsterdam from age 7 — is best known for his work as a VJ, producer, director, and writer at the MTV Network in the late ’80s. While working his “day job” at MTV, Curry was tinkering with ideas to bring the global network into the digital age by registering and building mtv. com while MTV focused on systems like AOL. (MTV, realizing how important that mtv.com URL was, eventually bought it back.) Always seeking the cutting edge of media and technology, Curry created one of the first digital agencies, On Ramp…

Radio revenue is growing again, events are popping back up, major league sporting events are returning with fans, and consumers are back in their cars tuning back into radio. All good news for programmers, who are in the trenches battling more competition than ever before. And just when they think they have the battle over pureplay streamers won, podcasting becomes a thing. There’s never a dull day in the life of a great programmer. The battle for ears is real, and there’s no sign the competition for those ears will let up any time soon. Putting together this list every year starts with a nomination, typically from someone who ranks higher in the company than the nominated PD — maybe even the CEO. We go from there, with a look…