Innholdsfortegnelse for April 27, 2020 i Radio Ink Magazine

I do not give in easily to negativity. I usually try to see a brighter side. But I am also a realist. The COVID-19 crisis is unique, the enormity of it beyond anything we have ever experienced. The doors have been blown off, overwhelming everyone with fear and anxiety. The grim statistics scroll unendingly — infection and mortality rates, unemployment and economic impact across the country and around the globe. It is sad. It is frightening. It is commonly shared. Every inch of life has been affected. In many ways, we will never be the same again. What makes it worse is that we have no idea when and how it ends. But it will end. We will weather this storm. Our communities will survive. It will, however, also likely…

Today I’m giving you a big idea that I promise will make you serious money if you execute. Every jewelry store in America needs to participate in this big idea. And to do it right, the jeweler will need a 52-week radio schedule. Any jeweler who does what I’m about to describe is going to make a blistering fortune. Believe me, I know the diamond business as well as anyone in the world. I have Martin Rapaport’s private cell phone number on speed dial. Perhaps you’ve noticed that fewer couples are choosing to get married. This decline in the marriage rate has been slow, but it is a cultural shift that makes me uneasy. The first reason for my uneasiness is that I believe marriage is more than a piece…

Since its inception 100 years ago, local radio has played an outsized role in connecting Americans during times of emergency. Radio reporters have covered the front lines of war. We direct drivers to safety during California wildfires or Tuscaloosa tornadoes. We provide companionship to communities when a hurricane knocks out power, and we galvanize relief efforts after the storm passes. Unfortunately, it often takes a crisis to remind Americans of the enduring and indispensable value of radio. As America and the world face an unprecedented situation with the COVID-19 pandemic, local radio has again risen to the challenge, even as our own operations have been significantly disrupted and the advertising market in many communities has capsized. I am amazed and inspired by the tremendous work of radio broadcasters during this…

It’s amazing how the world can change in the blink of an eye. We started 2020 knowing quite well that change was happening rapidly in our industry and that we needed to take a fresh, beginners’ mindset to meet the challenges ahead. As Rishad Tobaccowala, the chief strategist and growth officer for Publicis Groupe, said in his new book, Restoring the Soul of Business, “Change sucks. It takes us to places unknown and requires us to learn new things.” But we weren’t ready for the slap in the face known as COVID-19. Most of us know someone who has been touched deeply by this crisis. Many of us within the industry lost a dear friend, Neil Lasher, to the virus. This crisis has forced us to take an inventory of…

The father of the Album Oriented Rock format and co-founder of XM Satellite Radio, Lee Abrams, is getting back into the consulting game. “There is a creative crisis out there in radio, TV, and the media in general. So I thought it was a good time to launch MediaVisions, to contribute and help.” Abrams shares his thoughts with Radio Ink on where radio needs to go in the 21st century to recapture the magic and the audience it had decades ago. Radio Ink: Has radio become monochromatic — white-bread? Abrams: It used to be technicolor, vibrant, and alive. Now it’s a utility that is about as exciting as the electric company. I think radio forgot what it’s all about, at a time when the competition from other media has become…