Innholdsfortegnelse for November 11, 2019 i Radio Ink Magazine

There’s a saying that “what’s old is new again.” I was reminded of that when I received an e-mail from Hammacher Schlemmer recently. The subject line read: “The Best Pocket Radio.” When was the last time you saw a retailer promoting a radio? Has the world gone mad? Of course, I immediately opened the e-mail to “learn more”: ”The Best Portable Pocket Radio delivered clear reception and received more AM/FM stations — even with its antenna down. It has five presets that store 20 AM and 20 FM stations, volume dial, and simple tuning buttons. Its backlit LCD panel displays station numbers, time, and radio data received from FM stations. “ If that wasn’t enough, HS made four additional recommendations, three for radios! At $99.95, it’s a bit pricey, and…

There is one word that can determine whether you will have a successful year, and that is focus! You are wrapping up your year, realizing that with all the upcoming holidays, you may have only about 30 more days to impact your next year. When we go on vacation or call on new clients, we use some type of GPS tool like Google or Waze to get there. We use them because they provide a step-by-step guide to get us from point A to point B. By focusing on your ultimate goal and creating a step-by-step guide on how to get there, you will stay on the road to your ultimate destination (sales success!), and you will be less likely to end up lost in a part of town you…

What are your hobbies? Hanging with my kids, going to see the Philadelphia Eagles, hiking, and seeing as much live music as I can. Who is/was your role model, and why? At a high level, I think entrepreneurs like Bill Gates and Warren Buffett, who have achieved the greatest heights but still stay humble to their roots and are focused on giving back. What are you reading right now? A book on negotiation called Never Split the Difference. What is your favorite movie? Into the Wild. What is your favorite TV show? Succession. Twitter handle? @mattyb Instagram? @mattbrittonnyc Who are the three most interesting people you know (outside your family), and why? I think everyone I know is interesting in their own way. Listing personal friends won’t provide enough relevance,…

“Mother Nature rules supreme, but Mother Nature is pretty much straight up; she doesn’t deceive you like people do.” Wisdom from longtime Nebraska farmer and rancher Kevin Cooksley. The former president of the board of the Nebraska Rural Radio Association knows all too well how the unforgiving enforcement arm of Mother Nature, weather, affects his livelihood and plays into the history of the country’s only farmer-owned radio network. Craig Larson, CEO of the Nebraska Rural Radio Network (NRRN) offers the history lesson. “Go back to the late 1940s, and radio was underserved in central Nebraska. Farmers were looking for a station they could rely upon for accurate weather. They relied on St. Joe and Omaha, but as the weather would go from west to east, by the time those stations…

Successful managers just don’t pop onto the scene, take over a team, and change the world. It takes a lot of hard work, time to learn to be a strong leader, and a solid understanding of how to motivate people to be the best they can be. We reached out to managers across the country and asked them this question: Why do you believe you’ve been able to achieve the success you have as a manager? Here’s what they had to say. It really is all about the people. When I was running the radio division for Max Media, Gene Loving, the CEO, had a model of a bus on the conference room table. As we were growing the company, he would always ask, “Do we have the right people…

We eat food every day, and we drive cars every day. But food purchases happen on a short purchase cycle and car purchases happen on a longer one. How often does the average citizen purchase the product or service your client sells? The purchase cycle of the product determines how quickly the ads will start working. Food and entertainment have short purchase cycles. This is why ads selling food and entertainment can generate big results quickly, even when the advertiser is new and unknown. But to make things happen on a long purchase cycle, you must become the company customers think of immediately and feel the best about. Air conditioning systems and engagement rings have long purchase cycles. I’ve learned not to discuss purchase cycles in public forums because at…

Matt Britton has been called the modern-day Don Draper. He’s racked up quite a list of career accomplishments already, and shows no signs of slowing down. During the course of his 20-year career, Britton has established himself as America’s leading expert on the new consumer (Gens Y and Z), having consulted for over half of the Fortune 500. His unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow is what separates him and offers unique value for his clients. Britton's best-selling book, YouthNation, which debuted at number one on Amazon’s business book list, has created the modern roadmap for corporations large and small to approach a generation with power and influence unlike any other emerging demographic in history. In 2002…