Yes, we call it a list of program directors. However, programming in 2019 is so much more than scheduling music and calling an occasional jock meeting. PDs are brand managers, social media managers, managers of multiple stations and various formats, and so many different personalities. Oh, yeah, and there’s the ratings too. PPM is still the currency, and mastering that is key to their success — and, in a lot of cases, their livelihood. Oh! The stress!
Putting together this list every year starts with a nomination, typically from someone who ranks higher in the company than the nominated PD — maybe even the CEO. We go from there, with a look at ratings, experience, industry longevity, awards, how involved the station is in the community, and leadership qualities. And…
