Thea Mitchem occupies rare air. Not only is she an extremely successful female programmer, something the radio industry is woefully inadequate at turning out, she moved from programming to the highest levels of management. Part B of that success plan — turning programmers into managers responsible for the revenue — is also something, for whatever reason, the radio industry has difficulty doing.
Mitchem’s unrelenting drive to succeed is a result of her desire to always be in the middle of a fierce competition. And, as you’ll see, not only does she want to be in the battle, she expects to win.
And to do that, of course, you need to motivate the people around you. Mitchem is an inspirational leader who is committed to coaching, developing, and motivating her team…
