Innholdsfortegnelse for May 27, 2019 i Radio Ink Magazine

As we recognize the contributions and milestones women are achieving across the industry today — and at the same time, remind ourselves that there are still miles to go, especially in the technical and programming fields — it is also a good time for sober reflection. The power to change is not solely under someone else’s control today. It’s ours. We’ve come a long way since the boss was always a “Mr.” and the administrative assistant (the real “get it done” and “go to” person) was typically female and the job title was “secretary.” Even where we have not quite yet lived up our best selves, we hear more about reaching for our better angels and have, at the very least, begun to delve more openly into important conversations about…

We all want to climb the ladder of success in radio, to lead people into that daily and fierce battle of competition. Luckily this industry has a lot of great people willing to pass along their knowledge. We reached out to several executives from Radio Ink’s 2019 Top 20 Leaders List and asked them to tell us the characteristics that make a great leader in the radio industry today. Here’s what they had to say. Fearlessness: Now more than any previous time in my career I believe that leaders must be fearless in the pursuit of growing and solidifying the unique and very personal relationship radio has with its friends, the loyal listeners, persona, whatever term you wish to use. Passion: To tirelessly look for ways to take advantage of…

Getting noticed in one of the top five banking markets in the country and in the third-largest radio market in the United States is a daunting task. Matt Doubleday, chief marketing officer for Wintrust Financial Corporation of Chicago, takes on that task every day, using the power of radio. Wintrust ranks fifth in the local deposit market share with $32 billion in assets and operates 175 full-service financial locations throughout the Chicago area and Southern Wisconsin. With nearly 30 years of experience in marketing, Doubleday tells Radio Ink he uses what he knows works. Radio Ink: Where does radio fit into your media mix? Doubleday: We buy a lot of radio. We are on most stations in town. What we really like about radio is the ability to segment, but…

If you aren’t familiar with the 1976 movie and current Broadway play Network, you might want to check it out. Considered one of the 10 greatest screenplays in the history of cinema, it’s the story of a network anchor whose agitated on-air rants culminate in the now infamous and oft-quoted line, “I’m as mad as hell, and I’m not going to take this anymore.” Cue to women, women who are speaking out and holding ground on issues that have been roiling under the surface for years. There is no turning back. This has become the moment. This is the time. Network has jumped off the pretend screen and into the real workplace. How women can and will reshape the landscape is yet to be seen. But I wouldn’t worry about…

Radio is a miraculous tool for business growth when you know how to extract the right idea and craft the right ad. Do you? Selling radio is easy when you know how to make it work. Have you found your identity? Do you know your purpose? Are you ready for your adventure? Identity: Who am I? Purpose: Why am I here? Adventure: What must I overcome? Advertising moves you when it connects with your identity. Are you connecting with the identities of your listeners? Branding is “talking at” the customer — trying to make them remember you. Customer bonding is “connecting with” the customer — building a relationship with them based on shared values and beliefs. Identity is your self-image — a composite of your beliefs, your preferences, and your…

“On the rise” might be the richest and most compelling three words you can use in your next sales meeting. That’s because they imply that we are rising from a low point toward a new beginning. Think about sellers, who are rejected nine times out of 10. That is a lot of low points! Let’s look at “on the rise” from the perspective of failure. We put a lot of negative weight on failure in our culture because failure is the yin to success’ yang. But here’s what’s interesting: contrary to popular belief, successful salespeople will tell you their success is not tied to repeatedly winning. They frame their success as repeatedly trying something, even if the attempts fail. Think about Thomas Edison. He attempted to create the light bulb…

Thea Mitchem occupies rare air. Not only is she an extremely successful female programmer, something the radio industry is woefully inadequate at turning out, she moved from programming to the highest levels of management. Part B of that success plan — turning programmers into managers responsible for the revenue — is also something, for whatever reason, the radio industry has difficulty doing. Mitchem’s unrelenting drive to succeed is a result of her desire to always be in the middle of a fierce competition. And, as you’ll see, not only does she want to be in the battle, she expects to win. And to do that, of course, you need to motivate the people around you. Mitchem is an inspirational leader who is committed to coaching, developing, and motivating her team…

DR. LAURA BERMAN Sex/Relationship Expert Host of Uncovered Syndicated by Compass Media “I love radio because I love the potential of human connection,” says Dr. Laura Berman. “As a radio host, I get to connect in real time with listeners across the country and have an ongoing, intimate conversation that can be a source of comfort, healing, and even simply entertainment for millions of people that I might not otherwise ever get to meet. It’s an honor I don’t take lightly.” Berman’s advice for anyone starting out in the business: “I would recommend that you try to find out what it is you have to say that only you can say. We all have so much in common, but each of us has a story and a past that have…

Did you listen to your mother’s advice when you were growing up? Well, even if you didn’t, you may want to revisit her words of wisdom now. If you follow mom’s rules while working in radio sales, all will go well. In case it’s been so long you forgot what she said, I called your mother (we all had the same one, you know), and she asked me to remind you. So, read on. Mom says, “Believe in yourself” (and your product). Start by shutting out the noise — you know, the naysayers who don’t believe in you or in the power (and relevance) of radio. Remember, next year commercial radio will turn 90. It’s here to stay, folks. You’re not selling the “flavor of the month.” We have a…

There are basic questions I like to ask new clients. I ask these questions whether I already know the answer or not, because I want to hear the answers straight from the client’s lips. It is sometimes telling how little some clients really know about marketing and advertising their own business. Educated people buy more than uneducated people. So if we understand precisely what they don’t know, we can work on specific ways to get them on board with us and perhaps turn them into clients for life. By getting the client to answer these questions, I usually get all the information I need to put together a long-term creative campaign and a realistic budget. I limit my questions to these few in the interest of being conscientious about the…

ANGEL ARISTONE EVP of Communications iHeartMedia Angel Aristone says she loves radio “because radio continues to play just as important a role in people’s lives as it has for many decades. It’s the trusted companion for people, and it continues to be that reliable source on what is going on in the world.” Aristone’s advice for anyone starting out in radio: “It’s important to listen and learn various aspects of the business and to get a good understanding of every division’s objectives, so we can work together on a shared vision and goal. It’s always good to ask questions, talk to your peers — and while e-mail has become such a big part of today’s way to communicate, it’s important to pick up the phone now and then and to…