Innholdsfortegnelse for April 1, 2019 i Radio Ink Magazine

Renowned management and leadership expert John Maxwell (named number one in the world by Inc. Magazine in May 2014) recently wrote a blog citing what he called the “25-50-25 Principle of Change.” It’s a premise he became familiar with while attending a leadership roundtable earlier this year. And it boils down to this. When leaders strive to drive vision and change within their organization, they should expect to face three sets of attitudes. Twenty-five percent will be on board from the start. Fifty percent will be noncommittal. And then there’s the other 25 percent. Those are the ones who will resist and put up roadblocks. They will seek holes in every argument, find fault with every aspect, and essentially do their best to program whatever is being proposed to fail.…

Tinkerbell’s light gradually dims as she begins to die. Her only hope of survival is an audience that believes in fairies and demonstrates that belief through enthusiastic applause. Tinkerbell has been growing stronger since 1904, when she first appeared in J.M. Barrie’s play Peter Pan. The Tinkerbell Effect describes things that exist only because enough of us believe they exist, and behave as though they do. Paper money has value only because enough of us believe it has value and behave as though it does. If we quit believing it has value, it becomes scrap paper. Laws have power because we believe they have power and behave as though they do. If we behaved as though laws had no power, we would live in a lawless society. Our economy is…

This is not a story about a run-of-the-mill DJ. It’s a look at an extraordinary personality in an era when many feel entertainment on the radio has been obliterated by too much research, too many programmers who like to micro-manage everything, and too many managers who let the complaints of a few dictate how their station sounds. For the most part, that doesn’t happen at SiriusXM satellite radio, but no form of “the wireless” seems to be immune to the vagaries of the industry. We are talking about Phlash Phelps, host of America’s longest (at six hours) morning show, five days a week on the popular Sixties on 6 Oldies channel. Before landing at the satcaster in 2000, nearly a year before its November 12, 2001 launch, he hopscotched through…

About six years ago, as we celebrated the 20th anniversary of Radio Ink, I awoke in a panic. Twenty years had passed, and most of the big dreams I had 20 years before had not yet been fulfilled. Though I had accomplished a lot, I had many things I thought I would have done by then. Panic is a good thing — because it made me realize that I had become comfortable. I was comfortable with the living I was making and comfortable with my role and my job. Yet there was something missing. Comfort was nice, but I realized it had been getting in the way of my success. That slap in the face was just what I needed. But how could I fix it? Knowing that I’d lost…

Let’s face it: in sales, it’s all about the numbers. You either exceed your budgets or fall short. You win the business, or your competition does. Some salespeople will rise to the occasion, and others will fall short due to lack of focus, effort, or preparation. The successful salespeople tend to focus on what it will take to win the business. They know the necessary steps they must take. There is a myth that lowering your rates and price will bring in the business. In some cases, the client will be focused only on price, but there is more to the sale than that. Shift your focus to providing results and real value to the advertiser. I started to think about what it takes for companies to dominate their competitors.…

Kevin Garrity is the chief executive officer of Gen Media Partners, a multi-platform media organization with two primary verticals: national radio representation and network radio. The national rep division grew out of Garrity’s desire to create an alternative experience for independent general market and Hispanic radio broadcasters. He had joined McGavren Guild Media in 2013, and in that same year the company purchased Local Focus Radio and Commercial Media Sales, the latter of which specialized in political advertising. Garrity was named CEO, and he restructured the company into what is now Gen Media Partners. And he’s continued to lead the company’s expansion, most recently with the purchase in 2018 of Regional Reps and the Tacher Company. Garrity launched Gen Media Partners into network radio with the acquisition of two Hispanic…

ONE of the many features Radio Ink has become known for is its world-famous lists — like the 40 Most Powerful People in Radio, the Most Influential Women in Radio, and the Best Program Directors in America, just to name a few. In 2017, we launched this new list, the 20 Best Leaders in Radio, and asked readers to vote on and choose who they believed were the best people to work for in the radio industry. The feedback we received about the list was tremendous, and the amount of voting that took place kept us busy counting for weeks. Who are radio’s top 20 leaders? They are the people in the radio industry whose employees love working for them, and they are the people everyone wants to work for.…

It always makes you wonder: if mom’s so pretty and dad’s so handsome, how did they get this ugly baby? The same holds true for advertising agencies. They may have beautiful offices and wonderful accounts, but not everything they produce comes out so attractive. Why? Well, consider that not all agency principals came from the radio world. Many came from print and television. Then there is the generational divide. Some of them came from the online universe — the digital world. They may simply not have radio in their DNA. It’s not their fault. They may not know how to create engaging radio. Why does this matter? Isn’t it our job to just get the order and their job to come up with the copy and the schedule? After all,…

What are your hobbies? Golf, tennis, and travel (when I can pull myself away from work). Who is/was your role model, and why? My grandfather. In the last years of his life he lived with us, and it coincided with a time right after college when I was still living at home. I had the opportunity to listen to his stories and how he dealt with issues. He was a successful dentist on the Jersey Shore, he was a scratch golfer, and he had a wisdom to him that I so admired. What are you reading right now? I just started re-reading a book by Dean Smith, the legendary coach of North Carolina basketball. He talks of balancing individual achievements vs. team goals and winning with integrity. What is your…