I dedicate this article with full admiration, homage, and credit to the late great George Carlin, who gave us the seven words we can’t say on television (and radio). Yes, we’re talking about commercial copy here, not your on-air hosts’ daily banter and rants. So let’s get started. What are those nasty words? Don’t worry, you won’t need parental permission to say them.
Delicious. Yes, I really did say the “D” word. Have you ever heard of a restaurant that doesn’t think the food tastes good? Of course not. But like all cliches, this one has got to go. Come on, you can think of a better word than that. Remember: our job in radio involves making the listener see, hear, touch, feel, and taste whatever we are describing. Yes,…
