“No Hispanic” and “No Urban” dictates rob Hispanic- and African American-owned and -targeted radio stations of over $300 million in revenue annually. What’s a No Hispanic and No Urban dictate? It is the practice, primarily by advertising and media agencies, of intentionally excluding Hispanic and African American radio from radio advertising campaigns. Ask any Hispanic or African American broadcaster — small, medium, or large. It doesn’t matter if you’re Urban One, Perry Broadcasting, Univision, SBS, Entravision, or Bustos Media, No Hispanic and No Urban dictates impact and have impacted the bottom line of Hispanic and Urban radio for years.
The American Association of Advertising Agencies (4As) represents 84 percent of the $250 billion advertising agency industry, including 1,700 advertising and media agencies. Kizart Media Partners addressed the issue of No…