Innholdsfortegnelse for March 27, 2017 i Radio Ink Magazine

Where would you rate your radio station or cluster in terms of your ability to innovate? Do you feel like you’re being innovative? Like you’re stuck in the same old place? Or somewhere in the middle? In any business, innovation is critical to survival, because no business should be the same as it was a year ago — or five years ago, or 25 years ago. In radio, innovation should be occurring in at least three areas: how you sell and service your advertisers, how you create content and service your listeners, and how you operate the back end that no one sees. One could argue that innovation isn’t necessary once you find a formula for success. McDonald’s and Burger King are still selling the same things they sold 40…

I’m experimenting with radio in a way that, for me, is new and different. Many of those who understand what I’m doing don’t agree with the fundamental premise of my experiment. But that’s not what worries me. I’m concerned about those who will agree with it and attempt it — and fail — and then blame me. I believe they’ll likely fail because they didn’t do it right. Here’s what’s happening: I’m airing a 5-second ad every hour, 24 hours a day, for 365 days, on each station in a broadcast group in a major city. The result will be 51 percent reach (18+) with a weekly frequency of 10.4. That’s right. One 5-second ad per hour, 24 hours a day, on each station in the group. You can run,…

RYAN WRECKER You can reach Ryan Wrecker on Twitter @ RyanWrecker and at ryanwrecker@gmail.com You’ve been told that podcasting is growing as an industry, and this year is projected to be the biggest in the history of digital audio. But no matter how many times you’ve gone over the data and analysis, all that information can start to lose value unless you stand to benefit from the trends. Many stations launch podcasts with no real objective — other than feeling forced to comply with company and industry expectations. There’s no shame in wanting to create content simply for the sake of offering it. But if there’s no long-term direction or strategy, it’s going to be a lot harder to grow that audience into something profitable. That’s why stations…

“Radio can’t get bigger if it keeps getting smaller.” Ask John David, the NAB’s EVP of radio, about Jose Valle, and he’ll tell you, “I love his leadership style ... very transparent, with a sense of humor and a direct approach to solving problems by listening and making a decision.” Over the years, it’s been that easy, open, and transparent communication style that helped garner recognition for Valle by The Hollywood Reporter in the magazine’s Top 25 Latinos in Entertainment, as well as Billboard’s Power 100 and Latin Power Players. He was Radio Ink’s Executive of the Year in 2013, spent four years on the magazine’s 40 Most Powerful People in Radio list, and is a previous NAB…

Radio Ink: Back in 1996, when you won the Radio Wayne Award, what were you doing at the time, and for which company? Rozynek: I had just left American Radio Systems in Boston, where I was the general sales manager at WBMX-FM, a legendary Hot AC that is still going strong today. I was getting ready to start my new role with Connoisseur Communications as a VP of operations — a terrific opportunity that Jeff Warshaw gave me. Radio Ink: What was it like selling and managing radio stations in 1996 compared to today? Rozynek: A very different experience. Technology had not yet disrupted traditional media. Radio revenues were growing 6-7 percent per year, and because of the ratings success of our station, revenues grew $8 million over four years.…

When I started selling radio (in the Pleistocene Era), we entered into daily battle with the dinosaurs known as newspapers. These monsters devoured the local clients’ ad budgets, breathing fire and scorching the earth. The number one client objection we faced on a daily basis: “When I advertise in the newspaper, I know it’s working because customers bring my ad in. I never know if radio is working for me or not.” All too often, prospects resorted to tactics like forcing the radio salesperson to write copy saying, “Mention this ad and get blah, blah off.” What do you think happened then? “No one mentioned radio (or your station), so no one heard the ad,” asserted the advertiser, smugly. Where’s the flaw in this, you ask? Well, the radio ad…

It’s a fact: Nearly all the major video streaming apps (Facebook Live, Periscope, etc.) have strong, empowering effects on radio people. But, as a radio GM, PD, or air talent, the last thing you want to do is upstage your own station, distracting your listeners. The whole point of video streaming apps like Facebook Live (FBL) for radio people is to promote and add to station momentum. It’s content the listener wouldn’t get on the station itself, but (this is key) content that adds to what the station has already provided. Top 10 Ways FBL Works Best For Radio Remotes: At remote broadcasts or external promotional events. Sports: An air talent at a major sporting event, even in the bleachers. Contests: Picking the grand prize winner in a large station…

Marketer of the Year Vladimir Gomez, Spanish Broadcasting System Esmeralda Sosa, Univision/Los Angeles David Loving, Univision/Houston Liz Blacker, iHeartMedia José Villafañe, Entravision Local Personality of the Year Eric Johnson & DJ Gallo, WYMY/Greensboro Adal Loreto, KLAX-FM/Los Angeles Stephanie Himonidis, La Pantera Radio/San Antonio Javier Romero, WAMR/Miami Juan “Manny” Yanez, KOYE/Tyler-Longview Betty Vazquez, WXDJ/Miami Josue “El Bronco” Del Castillo, KDDS/Seattle Syndicated/National Personality of the Year Cesar Lozano, Spanish Broadcasting System Omar y Argelia, Univision Alex Lucas, AL & CM Broadcasting El Bueno, La Mala y El Feo, Univision Erazno y La Chokolata, Entravision Program Director of the Year Candy Cintron, WLZL/Washington, DC Raymond Torres, WRUM & WRUB/Orlando-Tampa Isabel Gonzalez, KLVE & KRCD/Los Angeles Juan Martin Ovalle, KOYE/Tyler-Longview Oscar Rios, KLNO/Dallas Julie Garza, WYMY/Greensboro Rogie Gallart, WMEG/Puerto Rico Pedro Escalera, KLZT-FM/Austin Tony…

Radio Ink Publisher Deborah Parenti with former Greater Media CEO Peter Smyth and CRS/CRB Executive Director Bill Mayne. Smyth was given the Tom Rivers Humanitarian Award for his “magnanimous spirit of caring and generosity in service to community.” Country artist Zac Brown accepts the CRB Artist Humanitarian Award, which honors country artists who have exhibited exceptional humanitarian efforts during their careers. Brown’s Camp Southern Ground is a Georgia-based state-of-the-art camp that brings children with neurodevelopmental disorders together with mainstream children. Radio Ink’s number one Country PD for 2017, WXTU/Philadelphia’s Shelly Easton, and Sun Broadcast Group CEO Jay Bailey. It was a packed house at the Friday-morning women’s mentoring breakfast at CRS.Here are NuVoodoo President Carolyn Gilbert (l) and Jillian Ryan (r). Universal Music Group’s Darius Rucker sings his latest hit,…

We’re now living in an “on-demand” economy where we can get what we want, when we want it, anywhere we want it. Technology has allowed for the near-immediate provision of goods and services, thereby virtually connecting demand with supply. This need for immediacy has subsumed industries from shipping (same-day delivery), to transportation (Uber/Lyft), to labor (freelancers), to, of course, media. This “Uber-fication” of society has made it possible to fulfill human desires with ease and convenience. It’s also enabled consumers to be more fickle and to brand-switch near-instantly when they have a poor user experience. The consumer now has an unprecedented amount of control. What does this all mean for ad-supported radio? Interruptive advertising models are challenged to create great user experiences in an on-demand, curatable world. Consumers are doing…

We’ve heard it over and over again: Radio is not a home for the young, the college graduates, the millennials. Radio Ink took that as a challenge and set out to find happy millenials at radio stations all over the country. We will be spotlighting those millennials, asking why they’ve chosen this career and why they love working in radio. Twenty-nine-year-old Katelyn Pray is a sales marketing executive for Galaxy Communications in Syracuse, NY. She originally went to school for TV, and even landed an internship at a local TV station, but quickly realized she did not want to do that for the rest of her life. She graduated college with a broadcasting/mass communications degree in the spring of 2009, when the job market was terrible, and took the first…

In 2017, at Radio Ink’s Hispanic Radio Conference, Francisco “Frank” Montero is being presented with our Distinguished Leadership Award. This award, which is not presented every year, is given to outstanding individuals who have made significant contributions to the development of Hispanic radio. Montero is known as an early advocate for Hispanic and Spanish-language media. He was instrumental in helping start the American Hispanic Owned Radio Association (AHORA), and over the years he has represented the Hispanic Radio Association and the Puerto Rico Radio Broadcasters Association. Additionally, he has served as an adviser to the Hispanic Radio Conference since its inception, among other significant contributions. He’s also on the board of directors of the Minority Media and Telecommunications Council. Radio Ink Publisher Deborah Parenti said, “There could be…