Innholdsfortegnelse for Issue 141 i Photography Masterclass Magazine

We’re saturated by advertising every day. It’s on our social media and almost every website you visit. And, with all this saturation, it can be hard to stand out from the crowd. This is where advertising photography comes in. The best advertising campaigns rely on eye-catching photography that grabs a viewer’s attention and makes the campaign stand out from all the noise around it. In this guide we’ll look into advertising photography further and hopefully answer all the queries you might have. WHAT IS ADVERTISING PHOTOGRAPHY? Advertising photography can best be described as shooting images to sell both products and services. This is achieved by the photographer creating a story about the brand that will help a viewer connect emotionally with them, often to sell an aspirational lifestyle. Advertising photography…

Mars is a place on earth… 'Space to Roam: The Red Planet' features an astronaut exploring the surreal martian landscapes of the Algerian Sahara as a tribute to the beautiful planet we call home. While working on this film, the boundaries between Earth and the Red Planet became blurred, leaving me with a profound appreciation for the beauty of both. I hope you walk away with a similar feeling. Thanks so much for watching! View images from the entire 'Space to Roam' project and upcoming book spanning over the past 5 years here Huge thanks to Niels van de Linde for wearing the suit! I am truly beyond grateful for him believing in the project and his out of this world willingness to go the extra mile for the film.…

Photo by: George Milton There are a multitude of videos and tutorials on this subject, and those of us who already have professional photography businesses all have different tips and tricks to help others in the industry get started. In this guide I’m going to cover some of the aspects to look at to help you make your photography business into one that’s successful and bringing in money. Beyond having all the right gear for your chosen genre of photography, and marketing yourself with a good website and social media presence, there are other factors to consider. And many of these focus just as much on your mindset as your practical ability. Cliched as it might sound, having the right attitude and outlook can make a huge difference to your…

https://www.youtube.com/embed/Lpmc8CsaE4s How does exposure compensation actually work? Does it just change shutter speed, aperture, or ISO? If so, how does it decide which setting or settings to change? ABOUT THE AUTHOR: Shop Adorama for a powerhouse lineup of cameras, lenses, cinematography gear, studio lighting, tripods, pro audio, computers, printers, and every cutting-edge accessory you need to manifest your creative vision.…

https://www.youtube.com/embed/b69O6eUu2CM Having a great eye and technical skills are only part of the equation when working in the demanding world of advertising. Having the ability to interpret the concept of the agency, plan the shoot and execute it, is what will not only launch your business but keep you working. Join Daniel Norton as he walks you through an imaginary advertising job from equipment and talent selection to lighting and shooting the actual images. ABOUT THE AUTHOR: Shop Adorama for a powerhouse lineup of cameras, lenses, cinematography gear, studio lighting, tripods, pro audio, computers, printers, and every cutting-edge accessory you need to manifest your creative vision.…

I really appreciate it when everyday objects come in different color choices, especially if those colors are bold or interesting. I own a cherry red Cuisinart mixer, a blue velour sofa, a yellow car, a forest green coffee maker, and a bright blue camera. Those colorful objects aren’t always the best or most incredible products in their class, but they do tend to be memorable, and I notice that I often enjoy them a bit more just because of their colors. I’d be kidding myself if I said that the pizza dough that I make with my red mixer tastes any better than dough made with a white or stainless steel mixer, but I do know that I enjoy the process at least a bit more. I also just like seeing…

https://www.youtube.com/embed/TlYEyIDU9Ws Starting a photography business from zero? Here’s what I’d do to turn your professional photographer dream into a reality. ABOUT THE AUTHOR: I’m Adam, owner of First Man Photography, which is your gateway to capturing beautiful images every time. We have everything you need to take the next step in your photography journey. With tips, tricks, reviews and tutorials, we have something for everyone. Follow First Man Photography for the latest updates on Instagram, Facebook, Twitter, Medium & YouTube, or get the book.…

https://www.youtube.com/embed/irzAAPT_Bzc Here I show you how to merge photos in Photoshop. I’ve devised this tutorial to show you various ways to merge photos. This Photoshop tutorial and will help you develop your knowledge in blend modes, layer masks, adjustment layers, gradient maps and much more. ABOUT THE AUTHOR: The School of Photography deliver high-quality photography courses online, in person and in books, and are a leading provider of photography education to schools and colleges in the UK. You can follow more from The School of Photography on their website, Facebook, Instagram and YouSTube.…

In this issue, we have an exclusive interview with Julia Pylak, the passionate professional photographer behind @letsgoto_pl. Specializing in landscape, outdoor, and wildlife photography, Julia travels extensively in her 4x4, capturing the raw beauty of remote and off-the-beaten-path destinations. Julia’s journey from hobbyist to professional photographer was fueled by her deep appreciation for nature and the encouragement from the Instagram community. Her work, often featuring the Nordic regions, showcases the pristine, untouched beauty of these wild environments. Join us as Julia shares insights into her adventurous expeditions, her collaboration with prestigious clients, and the inspiration behind her breathtaking photographs. Photographic Speciality/Style: Landscape, outdoor, wildlife Short Bio: I’m passionate, professional photographer behind account @letsgoto_pl. With a deep appreciation for natural beauty, I frequently travel throughout the remote destinations in my 4x4…

https://www.youtube.com/embed/NhHPDAjXldw The Lumix S9 full-frame mirrorless camera is specifically designed for content creators. Its stylish, compact size and vibrant design make it ideal for anyone who wants to enhance their photography and videography skills in a portable but functional way. Filmmaker Fritz Bacon thoroughly tests the camera’s new features by pushing its limits in the bustling streets and waters of NYC. With a background in advertising and a focus on short-form media, Fritz Bacon is a writer and director based out of New York City. ABOUT THE AUTHOR: Shop Adorama for a powerhouse lineup of cameras, lenses, cinematography gear, studio lighting, tripods, pro audio, computers, printers, and every cutting-edge accessory you need to manifest your creative vision.…