One good hat can do a lot of good.
Protection from sun, wind, rain, and snow, sure. But a good hat can also do a lot of good for you, changing the way you feel about yourself and your place in the world. A good hat can be a trademark, an identity, a brand. One good hat can define you.
And by “hat” I don’t mean “cap.” I mean hat. Think comfortable, wide-brimmed, constant companion. Think cowboy hat.
“A good hat changes the way you feel about yourself,” said Ritch Rand, a tall, hat-and-vest-wearing Montana cowboy with a Hollywood-worthy mustache, who has been making custom hats in Billings, Montana, for 45 years. “Good hats are not a trend,” he said. “They’re a living lifestyle.”
Rand has written books on hats…
