A level playing field?
Everyone loves a bargain, but sometimes there is a hidden cost. Once a year (currently), German discount chain Aldi piles its tables with attractively priced motorcycle gear; helmets, boots, jackets, gloves, socks, waterproofed clothing, and even ancillary items such as loading ramps, wheel chocks, bike covers and Bluetooth units. Invariably, the merchandise walks out the door, and who can blame customers for snapping up the items at what seem to be prices well below what the motorcycle industry charge? But spare a thought for the local motorcycle shop, which needs to stock a comprehensive range of clothing and accessories year-round, not just for a couple of quick hits. They need to stock a range of sizes, colours and styles to suit customers of all shapes and…
