IF YOUâVE SPENT ANY TIME IN NEW YORK CITY, odds are youâve heard Sei Less mentioned. Whether it was in a rap lyric, like Travis Scottâs, âIâm out in New York, Iâm in Sei Less!â or by following the unmistakable social media trail left by A-listers including Cardi B, Kevin Hart and J. Cole, itâs clear that Sei Less isnât just a restaurantâitâs a cultural movement.
And the man behind it, Dara Mirjahangiry, has a story as layered and flavorful as the dishes he serves.
Mirjahangiry, the son of Iranian immigrants, came to America as a toddler. Raised in Springfield, New Jersey, his industriousness developed at an early age. âI probably started working when I was 9 or 10,â he recalls, recounting his first entrepreneurial venture shoveling snow and laterâŠ