For 60 years, Asahi Denso has been a vital cog in the automotives industry, supplying switches, locks, and electrical equipment used in motorcycles, marine vessels, PWCs, ATVs and snowmobiles, as well as construction, industrial and agricultural machinery.
Around 45% of Asahi Denso’s sales come from switches and electrical components for motorcycles, with its range of high-performing products including APSs (Axle Position Sensors), Smart Systems (hands-free ignition switches) and anti-theft technology. The company is the world’s largest supplier of APSs, and counts leading Japanese and international motorcycle brands among its clients, namely Yamaha, Suzuki, Kawasaki, Honda, Triumph, Ducati and KTM.
Like many Japanese companies, Asahi Denso nowadays faces stiff competition from Chinese and other regional competitors. Nevertheless the company continues to set itself apart thanks to its state-of-the art production system…
