“We distinguish ourselves by making what the large companies don’t have and can’t provide”Kanzo Shimizu, President, NEION Film Coatings Corp. As Japanese SMEs look to go global, many are reorienting from the B2B towards the B2C market, developing niche technologies and products that give them a competitive edge over larger firms.
One such company is NEION Film Coatings Corporation, which, for over 60 years, has been a leading manufacturer of PSA films and coating technology for several industrial fields. Drawing on its long-cultivated adhesive technologies, NEION develops products for a wide range of applications, including LCD screen-protective films for smartphones, PSA films for POP product labels, as well as advertising and signage.
But with an eye on global growth, NEION has focused more priority on B2C products, including its high-performing…
