THE SMALL BRIGHT showroom is tucked inside a graffiti-covered Bushwick warehouse. The furniture is mid-century modern. A bergamot-and-lavender candle is burning. “Our motivation was, How could we do things differently?” the young CEO in a blue chore coat says. The space is your typical direct-to-consumer start-up headquarters complete with earnest disrupter, except the products being disrupted aren’t sheets, mattresses, glasses, or bed frames. They are human bones: a tooth for $14, a vertebra for $50, a 19th-century skeleton for $6,600. On one wall hangs a massive collection of spines arranged in an ombré pattern; on the other, a Jo Malone diffuser sits atop a display case of skulls.
Jon “Jon Jon” Pichaya Ferry, a lanky 23-year-old, is shaking up the bones business. His company, JonsBones, sells “responsibly sourced human osteology,”…