What Is Actually Cool to Buy in 2021?
➸ WHEN WE LAST POLLED this age group, two years and a pandemic ago, American Eagle mom jeans were the thing, as were square sunglasses. From our new pool of responders, who replied to our survey from (among other places) New York, Los Angeles, St. Louis, Hong Kong, Vail, and Madrid (78 percent of them identified as female, 6 percent as male, 5 percent as nonbinary, and 11 percent didn’t specify), we learned a lot can change in a couple of years—TikTok is now the ultimate influencer, claw clips have overtaken scrunchies, and the Ordinary is hot on Glossier’s heels.
TikTok Is Prompting All Sorts of Purchases
IN THE PAST FEW YEARS, TikTok has emerged, essentially, as an adolescent HSN—and the reason…
