Meet the Hefners Oceans of digital ink flowed in the days after Hugh Marston Hefner, founder and editor of Playboy, died on September 27. There was no question about his creative legacy: The magazine he started in 1953 (and continued to edit nearly up to the end) was a triumph of lifestyle branding. Even if you don’t like it, you know what a Playboy man is, or wishes to be. But most of the discussion involved the fact that Hefner was, as we say these days, Problematic. Yes, he perhaps helped loosen the bonds of sexual repression and thus helped women; yes, his magazine crusaded for abortion rights. But above all, he also ran a highly visible and cheerful argument for the objectification of women. Playboy, after all, was not…