“I had only five minutes to shoot Lizzie at the various outdoor locations while they were resetting the cameras, so there was a bit of pressure These images of Lizzie Armitstead, the reigning World, Commonwealth and National Road Race champion, were taken for a company called CyclePlan, which sells insurance for cyclists. Lizzie is an ambassador for the company, and was also making a TV ad. The images were shot on location in Castleton, North Yorkshire, and at a nearby hotel. We needed quite a big room, as there were half-a-dozen lights, a backdrop,make-up artists,wardrobe and so on.
Once I’d met with the agency people and talked through the ideas, I pretty much had free rein. The production company who did the video chose the locations, however. There’s a lot…