Unlike some camera manufacturers, Nikon doesn’t make fax machines, photocopiers, televisions, games consoles or vacuum cleaners. It started off as a maker of optical equipment, over 100 years ago, and has been specializing in cameras for the last 70 of them. Suffice it to say, Nikon knows a thing or two about camera design, and that can be a very delicate balance.
There’s much more to a ‘good’ camera than how many megapixels it has, how accurately it can autofocus and meter the light, or even how well it can express the colour and tone of the subject you’re shooting. In some ways, a camera should be invisible. You see the shot, you take it. The last thing you want is to spend all your time wrestling with arcane menus…
