SINCE THE DAWN of time—and of advertising—women have struggled to accept their bodies and have the world outside reciprocate that self-respect. The models of “beauty” have rarely been strong, tough, adventurous, confident women. Yet, times are changing.
The #bodypositive, #selflove, and #selfcare movements we are seeing from sportswear and beauty brands, hashtags, and memes have made embracing yourself a welcome trend. Last year on New Year’s Day, Molly Galbraith, co-founder of Girls Gone Strong, posted a photo of herself in a tank top and underwear in her natural element—curves, cellulite, and all—and it sparked an overwhelmingly positive response. To her, feeling flawless doesn’t mean you give up #fitgoals; it just means loving yourself in full at this very moment. Here is Galbraith in her own words.
THE FLAWLESS IDEA
“I…
