During my two decades in the green building industry, I’ve worked with many prospective homeowners who want to make sustainable, environmentally friendly building choices, but struggle to make sense of a building industry that labels every product as “green.” For environmentally conscious builders, sustainable construction encompasses many factors, including ecosystem impacts, carbon footprint, waste, energy efficiency, cost, durability and indoor air quality. Ultimately, those sustainability considerations must mesh with practical concerns, such as labor, building compliance, and material sourcing and availability. One measurement that helps builders and future homeowners compare various materials’ environmental impact, embodied energy (EE), totals the amount of energy invested in a product during sourcing, shipping and installation. When builders include the energy associated with a material’s use and disposal, or that product’s “downstream,” they have completed…