You can't teach an old dog new tricks. This is why, despite all their financial logic, stuck in the mud, long-term, set-and-forget investors, refuse to consider using stop losses.
Let's face it, computers are just too hard, so is stockmarket software, and who wants to be seen as a trader, a manic obsessive with sunken eyes and a pale complexion, McDonald's mayonnaise dripped down the front of their T-shirt, stuck in a darkened room trading online and never seeing the light of day. God forbid. And anyway, if your granddad had used stop losses, he'd have sold those BHP shares back in 1886.
Everyone who doesn't want to engage their brain in the stockmarket has a great reason in hindsight, why it'll be alright in the end if you just…
