Staying healthy, for most people, is a confusing business. Blame the 24-hour news cycle, the rise of ‘clickable content’ or whatever else you like – the relentless info-barrage of conflicting advice often leads to what I’ve literally just decided to call ‘fit-igue’, that weird state of apathy characterised by going, ‘Oh, well, they change their minds every two weeks, don’t they? They’ll probably decide cake’s healthy next.’ Then inhaling a Victoria sponge.
Well, no. They don’t change their minds every two weeks. Among those who take it seriously, the principles – eat more veg and protein, move about a bit more, don’t inhale cake – are pretty well established. And that’s where Joe Wicks comes in.
Although there’s a touch of Che Guevara about his haircut, his fitness ideas aren’t…
