What do you look for in a bag or coat? Beauty and quality, of course, but do you also want to say something about yourself? And if so, what?
If your style is low-key classic, you’ll be drawn to labels that offer luxury and style, but in a reserved way: minimal logos; nothing too obvious, flashy or fussy.
That may be why Italian luxury brand Weekend Max Mara, the casual, outdoorsy sister to the Milanese powerhouse, is so sought after. It rarely says too much but invariably gets you noticed.
Since 1983, its focus on beautiful fabrics, fine details, muted colours and next-level quality has made it the go-to for quiet, considered dressing.
For its spring/summer 2025 collection, the brand has focused on practical, long-lasting pieces that fit into a…
