Ask Tommy Hilfiger to sum up his fashion vision and he doesn’t hesitate: “Fun, youthful, aspirational, spirited, but preppy with a twist. Did I say casual? I was always very casual.”
At this moment Hilfiger is anything but – it’s two days before his spring/summer 2016 New York Fashion Week show, and he is impeccable in red chinos, white shirt and sharp navy blazer with pocket square. But, of course, he is right; casual styling is at the core of Tommy Hilfiger, the brand, which launched in 1985, at what Hilfiger calls “the beginning of the casual revolution”.
Back then, the world was buzzing about American sportswear: Calvin Klein’s jeans, Ralph Lauren’s country club chic, Diane von Furstenberg’s wrap dresses, and Donna Karan’s stretchy jersey. Everybody was talking about the…