LIFTING THE VEIL
What’s driving the madness for masks? Blame Korea and the K-Beauty boom. Or rather, thank them: “There is more education around skincare, and with Australia having one of the harshest climates in the world, masks offer an at-home treatment for concerns specific to our skin like pigmentation, dehydration and ageing,” explains Cara Doncovio, national education coordinator for Endota Spa. The other factor is the rise of bespoke beauty. “This spans across the industry, including hair, nails, colour cosmetics and skincare, and consumers want what’s best for them specifically,” says Dr Dennis Gross, New York City-based dermatologist and founder of Dr Dennis Gross Skincare. “As they become more ingredient savvy, if they take a product home, it needs to deliver.” And masks offer results – intense delivery of…
