When a wellness company talks about impact, it’s easy to assume it’s just another branding flourish. At Rituals, however, “impact” is not a marketing buzzword but a guiding principle, one that shapes how the business formulates products, sources materials, engages communities, and measures success.
“We’re an impact company,” says Niki Schilling, chief impact officer at Rituals. “That means that in every business decision you take, you have people and the planet in mind. If you do that, then very automatically, you’re a sustainable company and you’re a very human company.”
But becoming a truly impactful company, she admits, is more aspiration than endpoint. “It’s a dream to be there. For that, we really rethink the way we do business… because with every decision, you might have to think differently than…
