AS WITH MUCH OF NEW ORLEANS cocktail lore, the way Ojen, an anise-based liqueur, won over New Orleanians and became a Carnival season staple is an unlikely and fascinating story. Ojen (pronounced oh-hen) originated in 1830 in the town of Ojén, Spain, in the Andalusia region. First created by the Morales family, the original recipe for the sweet liqueur was taken to the grave, ending Ojen production in Spain.
In the mid-1930s, a distiller named Manuel Fernandez resumed production with a similar formulation to the original. At some point, he began exporting Ojen abroad, and it gained a loyal following in New Orleans, where the absinthe ban had left a void. The liqueur’s namesake cocktail, featuring Ojen and Peychaud’s Bitters swizzled over ice, became the preferred drink of the Krewe…
