Guccio Gucci founded his eponymous fashion house in Florence a century ago, and this is where the brand is mounting a multimedia celebration this year. Called Gucci Garden Archetypes, the exhibit delves into multifarious inspirations of music, art, travel and pop culture that have resonated through the label’s campaigns through the years.
“I thought it was interesting to accompany people in these first six years of adventure, inviting them to cross the imaginary, the narrative, the unexpected, the glitter,” says Alessandro Michele, Gucci creative director and the curator of the exhibition. “So, I created a playground of emotions that are the same as in the campaigns, because they are the most explicit journey into my imagery.”
MYTH AND MAGIC
From Tokyo to Los Angeles, and from Northern Soul to May…
