THOUGH we all love different models of Land Rovers, I wonder how often we think about how they each came about? We often forget that to reach the point of creating our beloved Land Rovers, there’s a constant striving at Solihull, Gaydon and Whitley by some of the best in their field, to push the boundaries of what can be done with existing products. Production lines are churning out orders, but the backroom boys are thinking, trying and pushing all the time with prototypes.
These experts were once on drawing boards, wearing brown coats and suits. Today, the vibrant teams at JLR will be in corporate polo shirts, looking at CAD screens, or in electronic screened planning meetings, but their aim is always the same – to do more, to…
