BFGoodrich has joined forces with four ATS Euromaster branches across the UK as part of its new Off-Road Centre programme.
The ATS Euromaster centres – in Tavistock, Perth and Forfar, in Scotland, and Abergavenny in Wales – that have been picked to become BFGoodrich specialists are all located in popular off-road environments, ideally placed to cater to all-terrain tyre needs in their respective communities.
Steve Watson, Centre Operations Manager at ATS Euromaster in Tavistock, said: “BFGoodrich is the best in the business for all-terrain tyres. Once somebody has bought them, they are hooked on them. They will sell themselves – but it’s important that we’re able to back up the sales with product knowledge and expertise, which is what the partnership programme will give us thanks to the two-days training…
