Tyres. The only part of your Land Rover which is making contact with the surface you are driving over. Unless you roll it, of course. That makes tyres rather important, right? Hell yeah. So when Goodyear decided to show the media the latest addition to their tyre family, the new Wrangler All-Terrain Adventure tyre, they took us to the Land Rover Experience near Dusseldorf to try it out, but not before stopping off at the Goodyear Innovation Centre (GIC) in Luxembourg.
The centre, located in the tyre town of Colmar-Berg, is the heart of Goodyear’s European operations, which probably explains why 3240 people work there. This includes technicians, scientists and engineers representing 40 different nations. The Goodyear complex dominates the town with its test circuit, tyre plant, distribution centre, offices,…
