Ford’s Mustang has returned to the Number 1 sales position in Australia for sports cars under $80,000. Outsold by the Subaru BRZ in this segment in 2023, the Mustang bettered its rival last year, selling 1,465 units to the BRZ’s 980. Notably, both were outsold by the BMW 2 Series coupe and convertible, which sit in a more expensive (sports cars over $80,000) segment and reached combined sales of 1,565 in 2024.
Despite outselling the BRZ last year, Mustang sales in Australia were actually down on 2023’s total of 1,475. This has been part of a trend for the pony car since 2017, when 9,165 were sold.
With 2024 marking a transition between the end of the S550 (2014-2023) and introduction of the S650 (2024-) Mustang generations, it may explain…